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21. Plant Protoplasts and Genetic Engineering III (Biotechnology in Agriculture and Forestry) | |
Hardcover: 332
Pages
(1993-09)
list price: US$265.00 Isbn: 038756313X Canada | United Kingdom | Germany | France | Japan | |
Editorial Review Product Description |
22. Turfgrass Biotechnology: Cell and Molecular Genetic Approaches to Turfgrass Improvement | |
Hardcover: 256
Pages
(1998-01)
list price: US$54.95 Isbn: 1575040743 Canada | United Kingdom | Germany | France | Japan | |
23. Fruit and Vegetable Biotechnology (Woodhead Publishing in Food Science and Technology) | |
Hardcover: 338
Pages
(2002-03-21)
list price: US$259.95 -- used & new: US$213.06 (price subject to change: see help) Asin: 0849314364 Canada | United Kingdom | Germany | France | Japan | |
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24. Plant Biotechnology Transfer to Developing Countries (Biotechnology Intelligence Unit) by David Wayne Altman, Kazuo N. Watanabe | |
Hardcover: 300
Pages
(1995-11-03)
list price: US$148.00 -- used & new: US$58.00 (price subject to change: see help) Asin: 0120545055 Canada | United Kingdom | Germany | France | Japan | |
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25. Fungal Genomics, Volume 4 (Applied Mycology and Biotechnology) | |
Hardcover: 432
Pages
(2004-03-10)
list price: US$244.00 -- used & new: US$85.95 (price subject to change: see help) Asin: 0444516425 Canada | United Kingdom | Germany | France | Japan | |
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26. Elements of Agricultural Chemistry by Thomas Anderson | |
Kindle Edition:
Pages
(2010-02-18)
list price: US$3.55 Asin: B0038YXD0Y Canada | United Kingdom | Germany | France | Japan | |
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27. Biological Confinement of Genetically Engineered Organisms by Committee on the Biological Confinement of Genetically Engineered Organisms, National Research Council | |
Hardcover: 284
Pages
(2004-05-05)
list price: US$42.95 -- used & new: US$37.95 (price subject to change: see help) Asin: 0309090857 Canada | United Kingdom | Germany | France | Japan | |
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28. Molecular Biology of the Tomato: Fundamental Advances and Crop Improvements | |
Hardcover: 344
Pages
(1993-07-15)
list price: US$79.95 Isbn: 0877629927 Canada | United Kingdom | Germany | France | Japan | |
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29. The Future of Food (Prospects for Tomorrow) by Brian J. Ford | |
Paperback: 120
Pages
(2000-01-15)
list price: US$12.95 -- used & new: US$5.45 (price subject to change: see help) Asin: 0500280754 Canada | United Kingdom | Germany | France | Japan | |
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30. Tropical Plant Breeding | |
Hardcover: 576
Pages
(2001-01-03)
list price: US$89.95 -- used & new: US$74.00 (price subject to change: see help) Asin: 1578081440 Canada | United Kingdom | Germany | France | Japan | |
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31. First Fruit: The Creation of the Flavr Savr Tomato and the Birth of Biotech Foods by Belinda Martineau | |
Hardcover: 269
Pages
(2001-03-27)
list price: US$24.95 -- used & new: US$24.48 (price subject to change: see help) Asin: 0071360565 Average Customer Review: Canada | United Kingdom | Germany | France | Japan | |
Editorial Review Product Description In a fast-paced narrative full of colorful characters, surprising twists and turns, and several eye-opening revelations, Belinda Martineau chronicles the story behind the making of the Flavr SavrTM, from its conception, through its much-heralded introduction to market, and its ignominious disappearance. As a member of the Calgene team that developed the Flavr SavrTM and secured its regulatory approval, Martineau underwent a transformation from an enthusiastic believer in biotechnology's promise to a battle-weary skeptic. Her account serves as a cautionary tale for the biotech age, offering a revealing look at how the science of genetic engineering is actually done, how corporate decisions are really made in biotech startups, and how the regulatory system in the U.S. does and doesn't work. Most importantly, First Fruit goes beyond the polarized debate currently surrounding genetically modified foods to illustrate both the benefits and the risks of this new technology. Using the story of Flavr Savr's development, Martineau shows the reader both the quality of biotech research and the power of management to obfuscate or otherwise affect that work. Though straying into dead-end stories of her colleagues' interactions a little too often, for the most part the narrative flows smoothly and draws the reader along swiftly to the tomato's eventual, inevitable demise in the market. Ironically, the Flavr Savr failed more because it couldn't live up to Calgene's nearly messianic marketing than from any protester's work, even if it did launch a few activists' careers. Telling industry to pay more heed to honesty and research while suggesting that the public pursue better scientific education shouldn't be asking too much--perhaps First Fruit will help de-escalate the debate. --Rob Lightner Customer Reviews (4)
Managerial strategies and research projects in action 1) The book is an insiders view on the development of the biotechnologies presented in a non-glamourous style 2) The book is a witness that standard strategic thinking has it limits when it come to explain the nature of biotechnology development. Also the book's description of how the development of the Flavr Savr tomato was approved and how this became a FDA standard is very interesting reading to people who think of public regulatory work as totally independent of corporate interests. The book is much more intense than Kidder's book: The Soul of the New Machine and that says something of the quality of Martineau's book.
Direction for Sound Decision-making about Biotech Food
Highly readable account of thought provoking subject matter The book recounts the emotional roller coaster ride inside Calgene as project scientists encountered a seemingly endless string of scientific, regulatory, and legal obstacles.The strain brought out admirable qualities in some people and questionable conduct in others.One highlight is Dr. Martineau's description of her own "inquisition," where she unsuspectingly walked into what had been billed as a staff meeting only to be confronted by seven "true believers" who proceeded to berate her for what they perceived to be her lack of loyalty to the cause.Then there is the story of the arrival of the first truckload of Flavr Savr tomatoes.Numerous Calgene officers and directors traveled to Chicago, hoping to see proof that their miracle fruit had solved the transportation problems that had plagued the industry.Instead, they were greeted by the spectacle of tomato puree leaking from the truck.Not one tomato had survived the trip.One employee repeatedly intoned, presciently, "It's over, it's all over." First Fruit concludes with a thought provoking discussion of Flavr Savr's impact on the Food and Drug Administration's scrutiny of genetically engineered plant applications.Dr. Martineau relates how the relatively minor genetic engineering involved, together with the apparent absence of any negative side effects, may have lulled the FDA into a false sense of security.Given recent news accounts, such as those of the widespread contamination of numerous corn products with StarLink genetically engineered corn not approved for human consumption, this discussion may be the most important in the book.
Insider's view: How The First Biotech Tomato Flopped |
32. Agricultural Biotechnology and the Environment: Science, Policy, and Social Issues (Environment Human Condition) by Sheldon Krimsky, Roger Wrubel P | |
Hardcover: 312
Pages
(1996-04-01)
list price: US$52.00 -- used & new: US$49.93 (price subject to change: see help) Asin: 0252021649 Canada | United Kingdom | Germany | France | Japan | |
33. Encyclopedia of Agricultural, Food, and Biological Engineering | |
Hardcover: 1208
Pages
(2003-08-29)
list price: US$588.00 -- used & new: US$448.62 (price subject to change: see help) Asin: 0824709381 Average Customer Review: Canada | United Kingdom | Germany | France | Japan | |
Editorial Review Product Description Customer Reviews (1)
From aerobic reactions to convective heat transfer & more |
34. Non-Food Uses of Agricultural Raw Materials: Economics, Biotechnology and Politics (Cabi) by Caroline A. Spelman | |
Hardcover: 160
Pages
(1994-05-01)
list price: US$70.00 -- used & new: US$70.00 (price subject to change: see help) Asin: 0851987699 Canada | United Kingdom | Germany | France | Japan | |
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35. Agricultural Biotechnology by Ashok Kumar | |
Hardcover: 322
Pages
(2008-02-15)
list price: US$98.50 -- used & new: US$37.87 (price subject to change: see help) Asin: 8183561179 Canada | United Kingdom | Germany | France | Japan | |
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36. Modern Biotechnology and Agricultural Markets: A Discussion of Selected Issues by Linda Fulponi | |
Paperback: 51
Pages
(2003-07)
list price: US$20.00 -- used & new: US$20.00 (price subject to change: see help) Asin: 0756725259 Canada | United Kingdom | Germany | France | Japan | |
37. Agricultural Feedstock and Waste Treatment and Engineering (Advances in Biochemical Engineering Biotechnology) | |
Hardcover:
Pages
(1985-10-03)
list price: US$100.00 -- used & new: US$100.00 (price subject to change: see help) Asin: 3540154906 Canada | United Kingdom | Germany | France | Japan | |
38. Biotechnology and the Future of World Agriculture by Henk Hobbelink | |
Hardcover: 159
Pages
(1991-03-15)
list price: US$55.00 Isbn: 0862328365 Canada | United Kingdom | Germany | France | Japan | |
39. Priority Setting in Agricultural Biotechnology Research: Supporting Public Decisions in Developing Countries with the Analytic Hierarchy Process (ISNAR research report) by International Service for Agricultural Research (ISNAR) | |
Paperback: 110
Pages
(2001-12-31)
Isbn: 9291180521 Canada | United Kingdom | Germany | France | Japan | |
40. Microbial Biotechnology in Agriculture and Aquaculture, Vol. 1 by R C Ray | |
Hardcover: 506
Pages
(2005-01-06)
list price: US$119.95 -- used & new: US$103.14 (price subject to change: see help) Asin: 1578083672 Canada | United Kingdom | Germany | France | Japan | |
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