Product Description
This book will tell you everything you need to know to get started in the lawn care business. ... Read more

Customer Reviews (4)

Great Book
This book is a great read. Lots of helpful information. The seller also did a good job. I never had any issues during the transaction

Great starter book
I will use this book as the go to information source in making my business grow. Love it.

Good book.
This book gives you a lot of great information that a lawn care operator would not think about when starting up a business.It takes a lot more than a push mower and a trimmer to make money in this business and this book lets you know what a professional in this occupation does.This is not a book that tells you how to cut grass, fertilize, ect.It deals with what it takes to run a lawn care business and it has a pricing list, checklists, etc. that helps you calculate your start up costs.Good book.

LESS THAN I EXPECTED
THE BOOK WAS VERY SHORT AND DID NOT EXPAND VERY MUCH IN A LOT OF IMPORTANT AREA'S...THIS COULD OF ALMOST BEEN A START UP BOOK FOR ANY TYPE OF SMALL SERVICE BUSINESS.I WAS VERY DISAPPOINTED IN THE FACT THAT SEVERAL OF THE ORGANIZATIONS LISTED WERE EITHER NO LONGER FUNCTIONING OR NEVER DID.THE CONTACT NUMBERS AND WEB ADDRESSES ARE ALL DEAD ENDS.THE BOOK DID HOWEVER HAVE GOOD POINTS ON OUTLINING THE START OF YOUR BUSINESS (HOWEVER GEARED FOR SOMEONE WITH A LOT OF MONEY TO START).I ALSO THINK THE BOOK BARELY TOUCHED UPON THE AREA'S OF HOW TO ATTAIN LICENSE'S AND PERMIT'S.OVERALL I WAS DISAPPOINTED BUT IT WAS NOT A TOTAL LOSS, I LEARNED A FEW THINGS THAT I WILL PROBABLY USE IN THE START UP OF MY BUSINESS. ... Read more

Product Description
This essential guide not only shows you how to grow herbs, but also how to develop a wide range of herbal products you can sell to expand your business and improve profits. ... Read more

Customer Reviews (1)

Glad I bought it
I read this book cover to cover in the first 2 days I had it.Lots of great info on the BUSINESS side of herbs.I would suggest you get it if you're considering an herb business. ... Read more

Product Description

Customer Reviews (26)

Found Limoges Porcelain Expert Debby DuBay while reading this book!
An inspirational book!I found a hero - retired USAF Debby DuBay from this book and have become a Limoges collector and number one fan of Debby DuBay's.I highly recommend Debby DuBay's books specifically the Antique Trader Limoges Price Guide and Antique Limoges at Home.Thank you Ms. Allon for highlighting Debby DuBay's accomplishments!

Truly an inspirational book!
I was a very successful corporate business woman who recently retired and turned my passion into my current new business.I tracked down Ret, USAF Caption, Debby DuBay who is featured in The Business of Bliss and I was captivated and motivated by her inspirational true life story!She made me proud to be an American and proud of her accomplishments.In addition, she helped me with invaluable ideas and information that has helped make my business a success.I love Hearst Publications and the women they highlight.Recommend this book if you want to be inspired!

A inspirational book for all!
I had the opportunity to met one of the highlighted women in this book, Retired Air Force Officer, Debby DuBay who credits her sucess to her passion for porcelain.She is a dynamic speaker with a message for all.This book is an inspiration and if you are interested in turning a passion into a profession this book is a must!

Victoria Magazine...I miss you!
I loved Victoria Magazine and I was sad to see it go...but these wonderful books keep the spirit alive. Women doing what they love in true victoria magazine style...I love it! www.thereddragonfly.com

INSPIRATIONAL!A MUST FOR ALL!
I love this book!It is so inspirational!If you just want to enjoy a book with a cup of tea, I recommend the Business of Bliss.If you are serious about starting up a small business, I recommend the Business of Bliss.Hearst Publishing truly is the number one source for empowing the smallest of business women and bringing them to the reader.If they can do it, so can I. BUT, I couldn't have done it without being inspired by the women featured in the Business of Bliss such as Debby DuBay.(Who by the way, credits her huge success to Nancy Lindemeyer, Victoria Magazine and Hearst Pub.) The Business of Bliss is a Must. ... Read more

Product Description
Forbes is a registered trademark of forbes Inc. Its use is pursuant to a license agreement with forbes Inc.

WGBH/Boston and Unapix Entertainment, Inc. produced the public television series on which the book is based. The series is sponsored by Travelers Group. ... Read more

Customer Reviews (1)

Understand the minds of five great business leaders
At its most fundamental, the key to business success has always been leadership. Understand the mind of the top executive of a business and you will get a clearer sense of that company's prospects that from its balancesheet, profitability, cash flow, market share, and market capitalization.The drama of business lies in the leaders who make it happen. The chaptersof this book each feature a profile and an interview with one of the fiveGreat Minds of Business-Andy Grove, Fred Smith, Peter Lynch, PleasantRowland and Paul Volcker.

They have all made enormous directcontributions to American business and economy. They have endured adversityand had the strength to learn from it and move forward. At moments whenothers might have faltered and given in to pessimism and despair, they didnot. They embody ideas and ideals that we can all learn from.

Aworld-class journalist, Gretchen Morgenson is a Senior Editor at Forbesmagazine, universally recognized as one of the world's foremost businesspublications.

Reviewed by Azlan Adnan. Formerly Business DevelopmentManager with KPMG, Azlan is currently managing partner of Azlan & KohKnowledge and Professional Management Group, an education and managementconsulting practice based in Kota Kinabalu, Malaysia. He holds a Master'sdegree in International Business and Management. ... Read more

Product Description
Proven strategies to evaluate, negotiate, and conclude winning transactions

Hundreds of thousands of businesses change hands each year. The most successful negotiators understand the perspective and negotiating position of their colleagues around the table. In this invaluable guide, financial valuation expert Ira Nottonson, J.D., shares real-world insights in a straightforward step-by-step process.

Using simple, unpretentious language, he examines the financial aspects of a deal from a variety of perspectives. Recognizing the concerns of all parties--buyer, seller, accountant, lawyer, broker, and lender--equals a negotiating advantage. In addition, you will receive:

Customer Reviews (2)

Good book for small business owners
Does a good job a segmenting the book to highlight and expand upon areas of particular interest.For example, he has separate sections for professionals such as attorneys (the author is one), brokers, and accountants that are new to buying and selling a business.He has a separate section on basic financials for people new to business concepts.For some of my less experienced clients, this would be helpful.I liked the overall summary per chapter and key questions to consider.

Good
the book helped me to focus on getting a good understanding of the many important factors everyone should consider when buying, selling or brokering a business. ... Read more

Product Description
A comprehensive and authoritative guide to starting, managing, and growing a small business

This updated volume is the ultimate reference and guide for small business owners, as well as those thinking of going into business for themselves. With the number of entrepreneurs continuously increasing, this reference is the one-stop source that will meet all their information needs, covering every aspect of small business:starting a business (researching a market opportunity, finding the right location, developing a business plan, franchise opportunities, getting financing); managing a business (how to price a product, maintaining financial control, taxation basics); and growing a business (developing a marketing plan, advertising, making use of the Internet, obtaining expansion capital, going public)...and much more. Includes a new chapter on marketing and selling over the InternetFilled with useful worksheets, checklists, sample forms, and other valuable business tools to put to work for you, todayAmazon.com Review
Small businesses--those with fewer than 100 employees--accountfor over 97 percent of all businesses in the U.S. today. If your ideaof the American Dream is to join this booming sector with a businessof your own, you'll need at least one easy-to-use but comprehensiveresource that addresses the inevitable questions in a simplified yetsatisfactory manner. The second edition of The EntrepreneurMagazine Small Business Advisor, shaped by the experiencededitorial staff of this 20-year-old periodical for aspiring corporatemagnates, is just such a reference. Organized logically into sectionson "Starting," "Managing," and "Growing Your Business," it coverseverything from evaluating your ideas and personal plans to location,licensing, financing, record-keeping, credit management, marketing,sales, expansion, and even selling your business. It doesn't have allthe answers, of course, but in almost 650 pages, it does offer quite abit of help. --Howard Rothman ... Read more

Customer Reviews (3)

You cannot afford to be without this book. A great starter
Unless you have a business IQ of 160 +, you really should browse thru this one. It's nice to have on the table when you are comtemplating minding your own business. There is a lot to be said for payroll workers. When they go home they leave work at work. When you run your own business, it's.....well, you guessed it, it stays with you 24/7/365!

This book gives you a broad base of insight and directions to look in and ways to think and talk smarter business. This book helps newbies survive their business model. It helps me. I paid $6.00 on the Amazon used book section. Best $6 I have spent in a long while. Enjoy!

A Superior, Informative Small Business Guide
I have worked in small business development for over 18 years, and for allthe knowledge one can attain in that period of time there is always aquestion that requires research. In addition to consulting my businessplanning clients, I also write "small business expert" columns onthe Internet. In neither case can you afford to make a mistake advising aclient or a reader. Every question requiring research on fact and procedurefinds me pulling this book off the shelf before any other. Always, I findmy answer in this book in a manner that allows me to respond. Furthermore,most small business clients and readers are not thoroughly knowledged inthe terminology of finance and marketing. I always strive to explainmatters with the use of lay terminology that facilitates their learningprocess. The Small Business Advisor succeeds in helping me to achieve thatgoal.

This book should be on the shelf of every small businessassistance agency and small business consulting firm. The monetaryinvestment is equal to or greater than any other small business assistancebook I can find on the market today.

Great All Around Resource
One of the best all-around resources for starting and operating a small business.Goes from choosing a legal for of business to bookkeeping, to paying taxes, to marketing.Great for anyone wishing to start a new business or to maintain and streamline an existing one. ... Read more

Product Description
Using computers for education and training, an industry that barely existed a decade ago, is a fast-growing business opportunity for enterprising people who enjoy helping others learn and who are comfortable with computers.

Start Your Own E-Learning Business, part of Entrepreneur magazine's popular StartUp series, is based on extensive interviews with industry experts and educators, market analysts, and founders of e-learning ventures large and small. ... Read more

Customer Reviews (1)

A wonderful book for infopreneurs who want to sell distance learning programs.

[Below is the review I wrote and posted for "Start Your Own Online Education Business" © 2007 (ISBN: 1599181207). That book is the same book as "Start Your Own eLearning Business" © 2004 (ISBN: 1932531238).]

I loved this book. I really liked it a lot! I'm in the process of putting together a virtual business that will provide a distance learning programs, some publications, and a coaching service. Having this book to read was wonderful because it discusses the ins and outs of putting together an online education business that is what distance learning programs are.

There are a number of books available today regarding infopreneurship and being an infopreneur. Creating articles, booklets, books, and reducing them to PDF files is the simplest way to be an infopreneur. But putting together teaching programs and providing the PDF files coupled with back and forth interaction through email and/or telephone is a bit more involved. It's still infopreneurship, but it is also distance learning or an online education business. This book explains what online education is about. And it gives you lots of resources and things to think about if you decide to take the plunge and start your own online education business. It has 14 chapters and two lists of resources in its appendix:

1. Learning for a Better Life
2. Entering the Online Learning Market
3. Start-up strategies
4. Online education goes to school
5. Tuning up knowledge workers
6. Lifelong online learning
7. Course planning and offerings
8. Solid foundations for virtual firms
9. Putting your money down
10. Content and delivery
11. It's all about the software
12. Finding the financing
13. Spreading the word
14. Failure and success
A1. Online education resources
A2. Glossary

I was disappointed with Chapter 8 that discussed Choice of Entity (COE) issues and Business Plans. The COE material was VERY poor, and even wrong at times. LLCs don't dissolve just because an owner dies. The author simply did not know what he was talking about. Consider getting a copy of "Structuring Your Business" (ISBN: 1593371772) to get good information about COE. I've posted a book review for that book on Amazon, too. I think there should have been a full chapter devoted to business plans in this book. But there wasn't. Consider getting a copy of "Business Models Made Easy" (ISBN: 1599180413). I've posted a book review for that book on Amazon, too.

If you are wanting to build and run an online education business like me, then definitely get a copy of "Four Steps to Building a Profitable Coaching Practice" (ISBN: 0595296602). I've posted a book review for that book on Amazon, too. Three other book s I highly recommend you read to supplement Mr. Mintzer's book are: "Mastering Online Marketing" (ISBN: 1599181517), "Web Business Success" (ISBN: 0974924504), and "The Web Savvy Writer" (ISBN: 0977830403). This last book is not currently being sold on Amazon. Google "websavvywriter" to find the author's site and you can buy it from her directly.

What I liked the most about this book was the number and quality of URLs provided of real life distance learning Web sites. They can be found in the body of the book and in the appendix (A1). The Glossary was a disappointment. Also, I found the expenses listed in starting and running an online education business to be high. In fact, very high! If you do the research necessary to write a sound 25-35 page business plan, then you will realize how off the mark the expenses listed in this book really are. It is possible to start such a business for next to nothing except for your time in creating your business plan and your product(s). 5 stars! ... Read more

Product Description

Incorporate the right way—and avoid the legal pitfalls

The businessexperts atEntrepreneur haveteamed with experiencedlawyerMichael Spadaccinito walk youthrough theprocess of planning,organizing,forming, operating,and maintaining abasic for-profitcorporation in anyof the 50 states.He analyzes which business entity is most appropriate andoffers expert advice on minimizing taxes, protecting assets,and avoiding liability. You learn to identify andavoid mistakes that could ruin your legal shield. Details onrecent developments in corporation laws ensure entrepreneursare up-to-date in their protection, and updated referencetables for each state provide customized state-specificinformation. ... Read more

Product Description

A Business Letter for Every Occasion

Put Entrepreneur's 29 years of business experience to work for you.Our expert letter writers provide more than 1,000 timesaving letters that are ready to go-just fill in your company's name and you're set!

The customizable letters, e-mails, faxes, memos, press releases and fliers in the book and on the CD-ROM will exceed your expectations.With samples in sales, customer service, purchasing, performance reviews, announcements, permit applications, thank yous and more, you're sure to find a letter to fit every business situation.

This complete guide to business communication also covers every question you may have about the written word.

• When to use letters instead of phone calls, e-mails or memos
• Whether to use regular mail or a delivery service
• When to seek legal advice on your correspondence
• How to avoid the most common grammatical pitfalls
• How to develop your own writing style

With 1,000+ sample letters and expert guidance to create your own, you'll never be at a loss for words again! ... Read more

Product Description

Rake in the Green

If you love working outdoors, you owe it to yourself to buy this step-by-step guide and start building your own successful lawn care or landscaping business. ... Read more

Customer Reviews (3)

Not what I was looking for...
If you are a rookie to lawn care looking for a book that will help you get started, this one will help you considerably, but it is not for the experienced landscaper.I was really looking for a book to help me out in bidding for larger scale contracts and this book had little if any info on that.Bidding is your best friend in landscaping so I am always looking for new and different bidding techniques.This book was just barely OK to me, but it did have some good information on advertising.In my opinion, go with door hangers, they work pretty well.

Good coverage of the business end
The landscaping business aspects are definitely here, the accounting, the equipment, the scheduling, even the make and model of truck to buy to pull your trailer full of equipment. I was expecting to learn something about the finer points of lawn care, mixing plants, use of mulch, how to protect plants from being eaten by animals etc. Knowing how to run a tight business is helpful but the main thing that your customer wants from you is quality work and knowledge of grasses and decorative plants. The book states internally that the concentration is on business and not horticulture but it's not obvious until you buy it and read it. Now you get to buy another book to gain the landscaping knowledge. Overall, worth the money.

Lawn Care or Landscaping
In this Magazine you learn all you need to know about Lawn Care and landscaping business.I have been in Landscaping for 14 years and hopefully will be in it another14.My customers are very pleased with our work and always recommend me for other jobs. ... Read more

Product Description

If you're looking for a business loaded with adventure, you've found it. Imagine exploring the pristine wilderness of Alaska, paddling down the Amazon River, or scuba diving Australia's Great Barrier Reef-and getting paid for it! That's the kind off excitement that awaits you in the specialty travel industry. Unlike traditional travel agencies, you'll focus on specialty tour packages that offer travelers truly unique experiences ranging from white-water rafting to wildlife safaris to tours of gourmet restaurants. The key to success in this business is finding your niche and creating unusual tour packages that will intrigue and excite. This step-by-step guide tells you everything you need to know, including:

Start-up costs and how to find financing

Tips for making your tours different and better than the competition

How to find top-notch guides

Surefire techniques for marketing your services

Valuable advice and suggestions form successful specialty travel professionals

You also get useful sample forms, a glossary, additional resources, plus step-by-step instructions, checklists and work sheets to guide you through each step of the start-up process and help you get started making your dream of owning your own business come true.

Customer Reviews (5)

Help for persons wanting to start a travel/tour business
This book is a very good place to begin researching this field. The author(s)don't cover it "all", however, its an excellent overview of the independent travel agent option as well as the independent tour operator choice. Once you've completed this informative book you should know if you are suited for these types of travel career, which route is the better personal fit and would meet your work needs, and what aspects of travel agent/tour operator you want to research in greater detail. Unlike the comments of at least one previous reviewer, I can assure you that it doesn't take "millions" to start either type of business. Start-up costs can be quite modest for someone who is willing to start small and grow. I know of a couple in my state who started a small adventure tour company marketed to families and after only 3 years are able to support their own family on the income. I was pleased with what I learned from this book and confident in my recommendation.

Tour Know How
Once I received my copy of Start Your Own Specialty Travel and Tour Business, I immediately began reading it. I only put the book down to do my chores and sleep. I read the book from cover to cover. I was able to open my tour business just from the guidance I received from what I had read. I feel confident my business will be a success.

Helpful
I think this is a helpful book for someone who already has some experience in the field of travel. I wouldn't recommend it to someone who thinks they want to go into travel because it's a glamourous and exciting career - travel is a business like any other. But, this book is good as a general outline of what needs to be done.

Unrealistic for anyone with less than $1 Million Start Up
Not for the entrepreneur or small business owner.What this book tries to do is make it seem possible to start up a tour business without much capital.It glosses over crucial parts in starting a business, especially financing.Misleading and not up to par with what you would expect from a Small Business magazine.

Good Information, but Boring
Not a bad book, but covers this glamorous and supposedly fun business in a boring tone.I recommend this book for some overall guidance, but highly recommend a companion book to fill in the gaps. ... Read more

Product Description

Business grows more complex every day, but budget constraints keep companies from hiring enough skilled people to perform the ever-increasing amounts of administrative work. That's why support services are a booming business. With cost as a driving factor, it makes better business sense to outsource noncore business tasks than to hire full- or part-time employees. Everything from basic word processing and database management to desktop publishing and Web site maintenance can be a business opportunity for you.

You can turn your business skills into gold by specializing in one or two services and selling them to many businesses; by offering multiple services to a few preferred customers; or by hiring others to provide whatever skills the market demands.

Whatever your goal is to work from home as a loan freelancer or to run a large operation with employees, this guide shows you how to earn a comfortable living. It tells you everything you need to know to start' run and grow your business support service including:

• Financing your startup costs
• Identifying clients and generating business
• Evaluating potential employees
• Marketing your services
• Managing your finances

There's more, including a section filled with advice from successful business support service owners. Pick up this indispensable guide today and discover how you can break into a growing market using skills and talents you already have.

Customer Reviews (1)

Start Your Own Business Support Service
Very informative. One of the resources I reached for in researching this business opportunity. ... Read more

Product Description
The next best thing to hiring a human resources professional

If you need help managing the people side of your small business, you're in luck! This comprehensive, practical guide supplies everything you need to know to manage human resources effectively and avoid legal hassles:

• Easy-to-follow guidelines for job advertising, interviewing, hiring, setting wages and benefits, and conducting performance reviews.
• Important information on civil rights, affirmative action, and the ADA (Americans with Disabilities Act).
• Guidance on developing workplace policies, dealing with layoffs, managing employees with disabilities, and other sensitive issues.
• Sample documents, including performance review forms, job descriptions, and applications.
• Sample letters and memos for key types of formal communication with employees.

Also available from the Entrepreneur Magazine library:

• The Entrepreneur Magazine Small Business Advisor
• The Entrepreneur Magazine Small Business Answer Book
• Guide to Integrated Marketing
• Making Money with Your Personal Computer
• Small Business Legal Guide
• Starting an Import/Export Business
• Starting a Home-Based Business
• Successful Advertising for Small Businesses

SPECIAL OFFERS!

• Free issue of Entrepreneur Magazine.
• 50 0iscount on Entrepreneur Magazine subscription.
• 1/2 price admission to any Entrepreneur Magazine Small Business Expo.
• Discount on American Entrepreneurs Association membership.

See details and coupons in back of book. ... Read more

Customer Reviews (1)

An easy to read, how to manual, for a growing company.
This easy to read book is a true "how to" manual.It brings the reader, with minimal knowledge, up to speed on the multitude of issues facing any corporation in today's complex world of people management. Civil rights, affirmative action, benefits, policies, etc., all become clearer and less overbearing to the reader. The form letters and memos were an extra touch that the reader will find extremely helpful. I have personal knowledge of the author and I must tell you he speaks from authority on the subject of Human Resources.I highly recommend this boo ... Read more

Product Description
The magazine business is an entirely unique industry.Itmight even be said that every magazine is, in fact, its ownbusiness—what works for Playboy is very different than what worksfor Vogue. The key is in knowing how the business works, and thenadapting to fit your idea. James Kobak has the know-how to teach youjust that, with over fifty years of experience and several successfulstartups under his belt. He has written this book to help a newgeneration of magazine publishers avoid reinventing the wheel, and tolet them learn from someone else’s missteps and heartaches instead oftheir own.

The book starts with the basics: why there is a constant need for new magazines, what makes for a successful magazine, and the life cycle that all magazines go through.Then it plots out, step by step, what is involved in starting a magazine: how to test the concept for a new magazine, produce a pilot issue, develop a business plan, assemble a staff, raise money, and more.Next the book helps you develop an organizational plan: who’s in charge of what, how the various departments get their jobs done, and how they interact with each other.Finally, Kobak covers how a magazine’s strong brand can be used to expand into other areas, such as database marketing, book publishing, and the Internet.

Peppered throughout with immutable laws of magazine publishing, real-life examples, helpful charts, and 168 things you must do, the book concludes with appendices on the history of the business, sources of information, major suppliers and consultants, a glossary of terms, and other necessary facts and information about this growing industry. ... Read more

Customer Reviews (12)

Informative and great...
The book is great and i am enjoying it, its very informative and has really helped me in understanding how to go about starting my own publication.....

How To Start
It's all in the details and this books has it! Case studies from upstarts to what went wrong with detail accounts of the ins and outs of a working magazine firm. If you ever thought of starting your own mag or was interested in working for one this book give more then a enough information to every aspect of the cost to run a magazine and how to succeed at running one.

Great!
This is yet another book that has a lot of great information in it for starting magazines. I'd recommend it if you're thinking about it. It's quite clear and is genuinely useful!

Thanks
Wow, what a great read. It is helping me on my way to publish the world's most successful magazine. Ever.

THE BEST!!! This one is the best out there
you can skip to any chapter and read that topic without having to read the first chapters. Go to what you inquire and the author will present it as standalone material. THis is like the bible of Magazine How-to books... ... Read more

Product Description
How to plan, write, design, and profit from your own advertising!

There is nothing mysterious about creating high-quality, effective advertising-but there is a lot to learn. In this remarkable handbook, you'll discover how to plan and carry out an ad campaign that boosts sales, increases profits, and helps your business grow. Small-business advertising veteran Conrad Berke provides countless examples as he shows you step by step how to conceive, budget, create, and place ads that will have customers flocking to your place of business ready to spend money. You'll learn how to:

• Plan for a 25ales jump and a 33 0.000000e+00ap in profits
• Write powerful headlines and effective advertising copy that move people to action
• Identify and target consumers who are most likely to buy your goods or services
• Become a smart media buyer
• Turn a $1,000 outlay into $15,000 worth of advertising

ENTREPRENEUR Magazine is the banner publication of the Entrepreneur Magazine Group. It has the largest newsstand circulation of any business monthly with a total ABC audited circulation of 410,000. CONRAD BERKE, former head of advertising and associate publisher of Jewish Week, currently sells advertising space for New York's Daily News and teaches advertising at Fairleigh Dickinson University. He has 40 years' experience writing, designing, and selling small-business advertising.

Also available from the Entrepreneur Magazine library:

• The Entrepreneur Magazine Small Business Advisor
• The Entrepreneur Magazine Guide to Integrated Marketing
• Making Money with Your Personal Computer
• The Entrepreneur Magazine Small Business Answer Book
• Small Business Legal Guide
• Starting a Home-Based Business
• Starting an Import/Export Business

Customer Reviews (2)

When was this written?
I was fortunate enough to find this book in a public library.If I'd spent the full $19.95 cover price on it, I would have been disappointed.

It took about an hour and a half to read the book from cover to cover, skimming over the overly redundant parts.Throughout this time, I kept referring to the front of the book to re-verify what the copyright date was.1996?Seems more like 1976. The author focuses almost entirely on retail merchandise stores advertising in the newspaper, and all of the examples shown in the book look like they are from the 1970's.

Certainly not the best reference source. I rate it as two stars rather than one because if you are truly starting out and know absolutely nothing about advertising, it can be a starting point for you.Aside from some very minor grammar and spelling errors in the book, the author's style of writing is interesting and easy to read.

If you can find it at your local library, find it cheap at a garage sale, or borrow it from a friend, it won't hurt you to give it a look, but don't pay full price for it, you'll regret it.

The front of the book lists 11 publications in the "Entrepreneur Magazine small business series" of books.I have not tried any of those other books, but the poor content of this book makes me less inclined to do so.

Very helpful, easy to read, useful and practical ideas.
Berke writes from practical experience.He takes out all the glib and cute remarks you often find in advertising books.Eliminates most hard to understand jargon too. Effective advertising takes practical skill and lots of practice.Berke shows how to put it all together for beginners and pros. ... Read more

Product Description

Entrepreneurs learn how to become an import/export agent. This CD set reveals how to choose a winning product line, target the most profitable markets, set prices, and more.

Product Description
Keep legal costs to a minimum by doing it yourself!

" . . . will enable small-business people to save a lot of money by doing simple legal matters (contracts, partnership agreements) on their own."—Charles Fuller Editor of Business Products, Entrepreneur Magazine Group

Don't let crippling legal fees stop you from realizing your dreams of success. Learn how to handle many of your own legal matters with the Entrepreneur Magazine Small Business Legal Guide. Barbara S. Shea, founder of the celebrated alternative legal counseling firm Court Coach(r), and Jennifer Haupt help you cut your legal fees significantly by arming you with all the basic legal knowledge and expert guidance you need to act as your own attorney in appropriate situations. A valuable resource for newcomers and established business owners alike, it covers legal issues crucial to every stage of a business's life cycle, including:

• Legal terminology—what it means and how to use it
• Statutes, regulations, and case law
• How to think analytically like a lawyer and apply the law to the facts
• Filing forms of organization and capitalizing your business
• Negotiating leases and contracts
• The ins and outs of taxes, employee rights, and claims litigation
• The legalities of bankruptcy and the protection of personal assets
• How to find a good lawyer and get the most out of legal assistance
• Much more Offering an easy, safe, and affordable way to keep your legal costs to a minimum, the Entrepreneur Magazine Small Business Legal Guide just might be the most important capital investment you make this year.

Also available from the Entrepreneur Magazine library:

• The Entrepreneur Magazine Small Business Advisor
• Starting an Import/Export Business
• Making Money with Your Home Computer
• Starting a Home-Based Business

SPECIAL OFFERS!

FREE issue of Entrepreneur Magazine

• 50 0iscount on Entrepreneur Magazine subscription
• 1/2 price admission to any Entrepreneur Magazine Small Business Expo
• Discount on American Entrepreneurs Association membership

See details and coupons in back of book. ... Read more

Product Description

Crafting Dollars Out of Dreams

Is your dream being able to spend your day working on your favorite craft? Would you like to make money in the process? With a small investment, your favorite hobby can become a fun, homebased, money-making business. Crafts industry experts estimate that sales revenues exceed $10 billion annually. Hundreds of thousands od working artisans earn their entire income from the crafts they produce-selling in flea markets, swap meets. Home parties, and retail stores, by direct mail, and through consignment displays in high-traffic, high-volume outlets. You can become one of them.

Regardless of the type of crafts business you want to start, this book will tell you how to do it. It starts with an overview of the industry, looks at some specific crafts businesses and goes through a step-by-step process of running your new venture. You'll learn about:

• Market and location
• Equipment and supplies
• Inventory
• Legal requirements
• Record keeping and taxes
• Advertising and promotion
• Operations

Like anything else, there's no magic formula, no quick path to success. But armed with knowledge and commitment, you can turn your craft hobby into a substantial revenue generator. Take the time to sit back and relax now-because once your crafts business is up and running, you're going to be a very busy person!

Customer Reviews (1)

Start your own crafts business
This is a fantastic book made up of "bite size" chunks of information that are written in plain English and in a very "user-friendly" way.I would recommend this title to anyone considering starting, or who may even be in, the craft business.Very down to earth. ... Read more

Product Description

Customer Reviews (10)

Needs more variety
I read this book thinking it might help me with my small business, [...]. There is a lot of great, easy to read advice and guidance in it, but I was dissappointed that the whole book cites the same 10 or 12 sucessful women over and over. Having a variety of different voices and input would have made it more interesting, and allowed more successful women to share their ideas, too.

I've bought it twice!
I first bought this book as I considered opening a vintage goods shop with my mother. It was such a good resource, we each wanted our own copy. I found the information to be very useful as we mapped out our business plan and eventually opened our little shop.
The shop eventually closed when we had to give up our location, and cancer claimed Mom's life. I have been feeling the urge to have a shop again lately, and wanted to re-read the book. Apparently I've lent it to someone who never returned it to me! Mom's copy was nowhere to be found either, so I ordered another copy. A small price to pay for the information and guidance imparted within.

Turning Your Passion Into Profits
I just found this charming, useful and inspirational book on sale at a local book store.This collaborated effort by a Victoria Magazine contributor and successful small business owners like Debby DuBay, retired United States Air Force officer, was absolutely inspirational and had so many useful tips for a new business owner such as myself.I found information on my business plan and the small business administration, etc.In addition, I tried to contact many of the contributors to the book, but most I could not contact.I boldly contacted Ms. DuBay who enthusiastically provided me with many helpful tips on my new business!I love this book and highly recommend it for all!It is a timeless book!

Where is Victoria Magazine?
Written by the editors of Victoria Magazine who collaborated with successful women such as author, shop owner, retired Air Force Officer and Veteran Debby DuBay this book is a must.I have tried getting in contact with Victoria Magazine to no avail, but a few of the women they highlighted are still available to mentor women like myself.I am a professional woman who wanted to turn a passion into a career and Ms DuBay has been my mentor.Thanks to this book I was able to contact her.Highly recommend this book.

Inspirational, educational, enjoyable!
Wow! If you need a guide on how to turn your passion into a profession - I recommend this book.The experts have been used to provide input, and I love Debby DuBay's story in this book and in The Business of Bliss.The information provided about the Small Business Association is the best and I received a low documentation loan following the outline in this book!I owe my success to Janet and Ms DuBay.Highly recommend this book. ... Read more