Product Description
This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market. In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. In what follows, I summarize the economic potential for the world's major cities for "web-fed lithographic printing of business forms excluding manifold, financial, legal, and loose-leaf forms and blankbooks" for the year 2007. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, however, the category "satellite launch vehicles". Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world's cities. Without certain cities, in other words, the market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to both regions and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market. ... Read more

Product Description
This digital document is an article from Mississippi Business Journal, published by Venture Publications on February 24, 2003. The length of the article is 1040 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: State's portal on the Web named one of the best: business resources online at www.mississippi.gov/. (Focus Tech Report 1.1).
Author: Becky Gillette
Publication: Mississippi Business Journal (Magazine/Journal)
Date: February 24, 2003
Publisher: Venture Publications
Volume: 25Issue: 8Page: 25(1)

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This digital document is an article from Soft-Letter, published by Soft-letter on August 15, 1998. The length of the article is 789 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: 12 WAYS TO BOOST WEB STORE SALES.(Digital River's tips on Web site configuration) (Company Business and Marketing)
Publication: Soft-Letter (Newsletter)
Date: August 15, 1998
Publisher: Soft-letter
Volume: v14Issue: n20Page: pNA(1)

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This digital document is an article from Arkansas Business, published by Journal Publishing, Inc. on February 8, 2010. The length of the article is 415 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Impact players.(ON THE WEB:)
Author: Jim Harris
Publication: Arkansas Business (Magazine/Journal)
Date: February 8, 2010
Publisher: Journal Publishing, Inc.
Volume: 27Issue: 5Page: 23(1)

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Product Description
This digital document is a journal article from Decision Support Systems, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
Although non-English-speaking online populations are growing rapidly, support for searching non-English Web content is much weaker than for English content. Prior research has implicitly assumed English to be the primary language used on the Web, but this is not the case for many non-English-speaking regions. This research proposes a language-independent approach that uses meta-searching, statistical language processing, summarization, categorization, and visualization techniques to build high-quality domain-specific collections and to support searching and browsing of non-English information. Based on this approach, we developed SBizPort and AMedPort for the Spanish business and Arabic medical domains respectively. Experimental results showed that the portals achieved significantly better search accuracy, information quality, and overall satisfaction than benchmark search engines. Subjects strongly favored the portals' search and browse functionality and user interface. This research thus contributes to developing and validating a useful approach to non-English Web searching and providing an example of supporting decision-making in non-English Web domains. ... Read more

Product Description
This digital document is an article from American Journalism Review, published by Thomson Gale on December 1, 2007. The length of the article is 3855 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Salvation? The embattled newspaper business is betting heavily on Web advertising revenue to secure its survival. But that wager is hardly a sure thing.(Cover story)
Author: Paul Farhi
Publication: American Journalism Review (Magazine/Journal)
Date: December 1, 2007
Publisher: Thomson Gale
Volume: 29Issue: 6Page: 18(6)

Article Type: Cover story

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This digital document is an article from NewsInc, published by The Cole Group on August 26, 2002. The length of the article is 1518 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: GLOBAL NETWORK PROMOTES PATENT ON WEB ADS Newspapers and other businesses asked to pay fees but observers doubt it'll stick.(Statistical Data Included)
Publication: NewsInc (Magazine/Journal)
Date: August 26, 2002
Publisher: The Cole Group
Volume: 14Issue: 17Page: NA

Article Type: Statistical Data Included

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Product Description
This digital document is an article from Indiana Business Magazine, published by Curtis Magazine Group, Inc. on May 1, 2003. The length of the article is 1029 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Cyber successes: three diverse Indiana companies are thriving with the help of the internet. (Information Technology).(retailing on the Web)
Author: Mary Barr
Publication: Indiana Business Magazine (Magazine/Journal)
Date: May 1, 2003
Publisher: Curtis Magazine Group, Inc.
Volume: 47Issue: 5Page: 18(3)

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Product Description
A report on Virtual Malls & Other Ways To Market Anything On The Web. ... Read more

Product Description
This digital document is an article from Business Mexico, published by American Chamber of Commerce of Mexico A.C. on July 1, 2002. The length of the article is 637 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Star reading: Astronomy in Mexico. (Mexico on the Web).(Brief Article)
Author: Ron Mader
Publication: Business Mexico (Magazine/Journal)
Date: July 1, 2002
Publisher: American Chamber of Commerce of Mexico A.C.
Volume: 12Issue: 8Page: 56(1)

Article Type: Brief Article

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This digital document is an article from Northern Ontario Business, published by Laurentian Business Publishing, Inc. on May 1, 2001. The length of the article is 823 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Maximize opportunities by marketing on the Web.
Author: Dianne Gouliquer
Publication: Northern Ontario Business (Magazine/Journal)
Date: May 1, 2001
Publisher: Laurentian Business Publishing, Inc.
Volume: 21Issue: 7Page: 21

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Product Description
This digital document is an article from Business Mexico, published by American Chamber of Commerce of Mexico A.C. on October 1, 2001. The length of the article is 753 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Migration: Documented on the Web. (Mexico on the Web).(Brief Article)
Author: Ron Mader
Publication: Business Mexico (Magazine/Journal)
Date: October 1, 2001
Publisher: American Chamber of Commerce of Mexico A.C.
Volume: 11Issue: 10Page: 54(1)

Article Type: Brief Article

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Product Description
The 2008 Thumbnail Media Planner is a 104 page pocket reference of key marketing and media data, including 2008 media cost forecasts for all major media, including television (network, cable & spot); radio (network & spot); magazines, newspapers, internet, out of home, direct mail, non traditional media. In addition, the Planner includes a Top 100 Market Planner in spreadsheet form, showing population characteristics and media costs by market. The Thumbnail Media Planner is used to develop quick media plan concepts, answer questions in meetings, and as a general reference for marketing and advertising people, entrepreneurs, and academics. ... Read more

Customer Reviews (2)

Great value for anyone who sketches media plans on the fly
I create full web marketing plans for my clients who want to break into the Internet via the web with a focus on search marketing and call-to-action oriented content. This little book takes note of several emerging Internet-based marketing trends.

With insights and latest data on the full range of media, including TV, radio, internet (incl. rich media), outdoor and much more, plus Top 100 Markets, at-a-glance section organization, and a helpful glossary, this pocket-sized reference is a quick, lightweight companion on the way to the office, cab or flight. Take it to the hotel and review before the big client meeting. There are tons of ways to make the most of this handy tool. I've seen how it can make the difference when quick numbers and insights are what's needed to sketch out a media buying plan.

Customer Comments
Awesome! Thanks Ron. Just in time. I'm looking forward to buying other things from your store. I appreciate it. We just landed a major national media account with stores in 15 media markets, and for a small agency, data costs are just sky high. This is great.

Margaret, Media Planning/Buying Service

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Product Description
This digital document is an article from Business Mexico, published by American Chamber of Commerce of Mexico A.C. on September 1, 2002. The length of the article is 562 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Consumer protection. (Mexico on the Web).(Brief Article)
Author: Ron Mader
Publication: Business Mexico (Magazine/Journal)
Date: September 1, 2002
Publisher: American Chamber of Commerce of Mexico A.C.
Page: 56(1)

Article Type: Brief Article

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Product Description
This digital document is an article from Business Mexico, published by American Chamber of Commerce of Mexico A.C. on February 1, 2001. The length of the article is 687 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Chiapas on the Web.(Brief Article)
Author: Ron Mader
Publication: Business Mexico (Magazine/Journal)
Date: February 1, 2001
Publisher: American Chamber of Commerce of Mexico A.C.
Volume: 11Issue: 2Page: 49

Article Type: Brief Article

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Product Description
This digital document is an article from Westchester County Business Journal, published by Westfair Communications, Inc. on January 22, 2001. The length of the article is 353 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Aggregators lead charge to sell auto insurance on the web.
Publication: Westchester County Business Journal (Magazine/Journal)
Date: January 22, 2001
Publisher: Westfair Communications, Inc.
Volume: 40Issue: 4Page: 22

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Product Description
This digital document is an article from Business Mexico, published by American Chamber of Commerce of Mexico A.C. on June 1, 2002. The length of the article is 608 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Nuevo Leon: Northern hot seat. (Mexico on the Web).(Brief Article)
Author: Ron Mader
Publication: Business Mexico (Magazine/Journal)
Date: June 1, 2002
Publisher: American Chamber of Commerce of Mexico A.C.
Volume: 12Issue: 6Page: 56(1)

Article Type: Brief Article

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Product Description
This digital document is an article from Business Mexico, published by American Chamber of Commerce of Mexico A.C. on December 1, 2001. The length of the article is 713 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Best of 2001: Upgrades and innovations. (Mexico on the Web).(Brief Article)
Author: Ron Mader
Publication: Business Mexico (Magazine/Journal)
Date: December 1, 2001
Publisher: American Chamber of Commerce of Mexico A.C.
Volume: 11Issue: 12Page: 68(1)

Article Type: Brief Article

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