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41. Franchising is attractive career path for Veterans: IFA's VetFran Program stepping up its pace.(VetFran)(International Franchise Association Veterans Transition ... An article from: Franchising World | |
Digital: 3
Pages
(2004-03-01)
list price: US$5.95 -- used & new: US$5.95 (price subject to change: see help) Asin: B0008265GS Canada | United Kingdom | Germany | France | Japan | |
Editorial Review Product Description |
42. Food Shopping Profiles of Career-oriented, Income-oriented, and At-home Wives.: An article from: Journal of Consumer Affairs by Rosemary Polegato, Judith L. Zaichkowsky | |
Digital: 29
Pages
(1999-06-22)
list price: US$5.95 -- used & new: US$5.95 (price subject to change: see help) Asin: B00099OTPY Canada | United Kingdom | Germany | France | Japan | |
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43. Preston McMurry: an esteemed career of publishing and philanthropy.(Cover Story): An article from: Fund Raising Management by George R. Reis | |
Digital: 8
Pages
(1997-06-01)
list price: US$5.95 -- used & new: US$5.95 (price subject to change: see help) Asin: B00097P3B0 Canada | United Kingdom | Germany | France | Japan | |
Editorial Review Product Description |
44. Get ready. Set. Train! Career trainer Bob Theisen shares his ideas on how to initiate and manage a quality training program. (Success Through Education ... Article): An article from: Franchising World by Janet Nelson | |
Digital: 4
Pages
(2001-10-01)
list price: US$5.95 -- used & new: US$5.95 (price subject to change: see help) Asin: B0008IEV7C Canada | United Kingdom | Germany | France | Japan | |
Editorial Review Product Description |
45. Public Relations on the Net: Winning Strategies to Inform, & Influence the Media, the Investment Community, the Government, the Public, & More by Shel Holtz | |
Paperback: 400
Pages
(2002-06-15)
list price: US$24.95 Isbn: 0814471528 Average Customer Review: Canada | United Kingdom | Germany | France | Japan | |
Editorial Review Product Description Updating its seminal first edition, Public Relations on the Net features strategies and tactics that show how to use the latest technologies and techniques to tap into and use the power of the Internet's networked communities. The book provides: * PR applications of e-mail, the Web, and online communities* Techniques for integrating the Internet with traditional communications tools* Case studies to use as benchmarks for online PR efforts* And much more. Customer Reviews (11)
Outdated
The best PR is two-way and symmetrical
Good overall introductory book!
The Communicator vs IT Staff? Yet there is still a contradiction in the way the author describes IT Staffers as "the printers of the digital, network world" and in the way he describes multimedia as being so much more than print including audio, video and "all forms of interactivity". Do Communicators always have the technical know-how to produce multimedia projects and do IT staff always have the creativity and skills to design relevant communication tools? This is the question the author fails to address in his book. But the book does address a great deal regarding Internet communication fundamentals so long as the reader recognizes the whole spectrum of industry professionals surrounding it.
Excellent on Fundamentals |
46. New approach to moving up the corporate ladder.: An article from: Public Relations Quarterly by G.A. Marken | |
Digital: 4
Pages
(1996-12-22)
list price: US$5.95 -- used & new: US$5.95 (price subject to change: see help) Asin: B00096Q810 Canada | United Kingdom | Germany | France | Japan | |
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47. How to Get into Marketing and Pr by Annie Gurton | |
Hardcover: 256
Pages
(2003-06)
list price: US$134.99 -- used & new: US$134.99 (price subject to change: see help) Asin: 082646713X Canada | United Kingdom | Germany | France | Japan | |
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48. The New Marketing Conversation: Creating and Strengthening Relationships Between Buyers and Sellers by Donna Baier Stein, Alexandra MacAaron | |
Hardcover: 271
Pages
(2004-11-16)
list price: US$32.95 -- used & new: US$2.29 (price subject to change: see help) Asin: 0324200579 Average Customer Review: Canada | United Kingdom | Germany | France | Japan | |
Editorial Review Product Description Customer Reviews (2)
Engaging Dialogue with your consumer
A Comprehensive Model for Marketing in the New Millennium |
49. 90 Days to Success Marketing and Advertising Your Small Business by Mark Hoxie | |
Paperback: 288
Pages
(2010-11-24)
list price: US$19.99 -- used & new: US$13.59 (price subject to change: see help) Asin: 1435458281 Canada | United Kingdom | Germany | France | Japan | |
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50. Cause Marketing by Joe Marconi | |
Hardcover: 240
Pages
(2002-08-07)
list price: US$25.00 -- used & new: US$4.99 (price subject to change: see help) Asin: 0793152585 Average Customer Review: Canada | United Kingdom | Germany | France | Japan | |
Editorial Review Product Description Cause-related marketing programs not only enhance a company’s image but also increase employee satisfaction. Ninety percent of employees in companies with such programs report feeling proud of their company. Cause Marketing will show all businesses, regardless of size, how to work with a socially responsible organization, cause, or event to increase brand equity and consumer and employee loyalty, to differentiate their brands from competition, and to boost profits. Author Joe Marconi has created the most comprehensive book on this timely subject. Explaining how to implement a cause marketing program, he joins with the organization Business for Social Responsibility (BSR) and discusses never-before-published case studies, such as Mattel, Eddie Bauer, General Mills, and Starbucks. BSR is a global resource for companies seeking to sustain their commercial success in ways that demonstrate respect for ethical values, people, communities, and the environment. Cause Marketing draws important distinctions between a business embracing a cause and the broader issues relating to social responsibility. The book also presents: • Guidelines for, and examples of, individuals and companies aligning themselves with causes that advance their business interests and promote public welfare • Damage control scenarios and how to respond when a cause with which a company is associated is the subject of scandal or negative publicity • When and how local, national, or international causes work to the subject’s advantage By focusing on an umbrella-marketing plan, Marconi outlines what a commitment to socially responsible business and marketing can mean in terms of a company’s image, reputation, market share, and profitability. Customer Reviews (2)
Packed With Knowledge!
The ROI of Social Responsibility Marconi also includes many examples of cause marketing at its best. That is to say, marketing which establishes contact with those who buy and use their products and services or support their issues and will feel better for doing so. "Cause marketing seeks to take the process even further when the marketer for a company (1) identifies a cause that the company can embrace and believe in, and (2) makes a connection with the constituent group that shares the company's dedication to that cause." What we have here, then, is a cohesive and comprehensive explanation of how to plan and then implement "cause marketing" at its best. Eminently worthwhile organizations receive at least some of the support they urgently need; those who provide that support, who demonstrate corporate social responsibility with active community involvement,generally "do well by doing good." But here's a key point: Unless such support and involvement are -- and are perceived to be -- both appropriate and authentic (i.e. sincere), they invariably do irreparable damage to an organization's credibility. Marconi explains this point while examining a number of case studies of both effective and counter-productive cause marketing. All things considered, people generally prefer to do business with those with whom they share the same values and, better yet, with whom they share the same loyalties. It is obvious to his reader that Marconi cares deeply about corporate social responsibility and active community involvement. It would be a mistake, however, to assume that they should be primarily assumed by major corporations. Where I live, independent merchants generously support fundraising activities by local schools, athletic teams, and churches of all denominations. Their contributions are both monetary and non-monetary, donated because they want to be "good citizens," joining with others in the support of worthwhile causes. Of course, some of this "good will" results in additional business but that is not the merchants' motive. In the final chapter of this book, Marconi reviews the rules, reasons, and rewards of cause marketing. They provide wise and practical guidance to any organization or individual either involved in "cause marketing" now or considering it. Once having read the book, I again reflected on the groundswell of responses to the tragedies which occurred on 9/11/01. Marconi suggests (and I agree) that principled cause marketing doesn't wait for "the next dark day" to fulfill itself. Rather, it should be an on-going process which responds to or creates opportunities to "make a difference," indeed to make a significant difference and for the better. Its ROI cannot easily be measured in terms of sales and profits. Those involved in cause marketing worthy of the name appreciate how important it is and know that its value to society is incalculable. ... Read more |
51. Principle #7: great leaders nurture leaders: the principle you dare not ignore if you want to succeed.(FRANCHISE RELATIONS PAY DIVIDENDS): An article from: Franchising World by Paul Hogan | |
Digital: 7
Pages
(2006-09-01)
list price: US$9.95 -- used & new: US$9.95 (price subject to change: see help) Asin: B000JGF2RG Canada | United Kingdom | Germany | France | Japan | |
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52. 101 WAYS TO EFFECTIVELY USE PUBLIC RELATIONS! by Janis Wright | |
Kindle Edition:
Pages
(2009-10-03)
list price: US$2.88 Asin: B002RWJ73K Canada | United Kingdom | Germany | France | Japan | |
Editorial Review Product Description |
53. Advertising Outdoors: Watch This Space! by David Bernstein | |
Paperback: 240
Pages
(2004-03-01)
list price: US$39.95 -- used & new: US$24.00 (price subject to change: see help) Asin: 0714843865 Canada | United Kingdom | Germany | France | Japan | |
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54. Are You Running Out Of Time?(time management advice): An article from: Fund Raising Management by Bill J. Harrison | |
Digital: 9
Pages
(2001-08-01)
list price: US$5.95 -- used & new: US$5.95 (price subject to change: see help) Asin: B0008IC7H8 Canada | United Kingdom | Germany | France | Japan | |
Editorial Review Product Description |
55. The Power of the Development Professional.: An article from: Fund Raising Management by Bill J. Harrison | |
Digital: 8
Pages
(2000-04-01)
list price: US$5.95 -- used & new: US$5.95 (price subject to change: see help) Asin: B0008H9ZLU Canada | United Kingdom | Germany | France | Japan | |
Editorial Review Product Description |
56. Resumes: How to help employers see if you have what they are looking for.: An article from: Fund Raising Management by Ellen Bodow | |
Digital: 5
Pages
(2001-03-01)
list price: US$5.95 -- used & new: US$5.95 (price subject to change: see help) Asin: B0008HXXVS Canada | United Kingdom | Germany | France | Japan | |
Editorial Review Product Description |
57. Franchise seminars to reach women, minorities and veterans.(FOCUS: MINORITY OUTREACH): An article from: Franchising World by Miriam L. Brewer | |
Digital: 3
Pages
(2007-05-01)
list price: US$9.95 -- used & new: US$9.95 (price subject to change: see help) Asin: B000RRA5RE Canada | United Kingdom | Germany | France | Japan | |
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58. On initiative. (initiative in fund raising)(Column): An article from: Fund Raising Management by Michael R. Maude | |
Digital: 5
Pages
(1998-08-01)
list price: US$5.95 -- used & new: US$5.95 (price subject to change: see help) Asin: B00098B5V6 Canada | United Kingdom | Germany | France | Japan | |
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59. Clueless in Advertising by Jim Aitchison, May Lwin | |
Paperback: 160
Pages
(2002-06)
list price: US$24.00 -- used & new: US$50.98 (price subject to change: see help) Asin: 013008378X Average Customer Review: Canada | United Kingdom | Germany | France | Japan | |
Editorial Review Product Description CLUELESS IN ADVERTISING is the first book with all the answers for students, jobseekers and new recruits. You will discover how advertising works, how ads are made, and how they are tested.Step behind the scenes in an advertising agency and find out all about the different jobs available in account management, creative and media. Pick up tips on how to make the most of an interview, what you need to say and show, and how headhunters can help you. PLUS: there’s lots of advice from the world’s top names in advertising and a great selection of ads to inspire you. This is the ONE book you need to get your career started! Customer Reviews (2)
Yet another spin to the clueless titles
Solid overview |
60. You'll flip over this: this innovative tutoring approach for salespeople turns traditional training on its head by identifying areas for further personal ... Coaching): An article from: Bank Marketing by Tom Brown, Don Wood | |
Digital: 6
Pages
(2004-09-01)
list price: US$5.95 -- used & new: US$5.95 (price subject to change: see help) Asin: B000849MAW Canada | United Kingdom | Germany | France | Japan | |
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  | Back | 41-60 of 83 | Next 20 |