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This is an EXACT reproduction of a book published before 1923. This IS NOT an OCR'd book with strange characters, introduced typographical errors, and jumbled words.This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book. ... Read more

Product Description
This is an EXACT reproduction of a book published before 1923. This IS NOT an OCR'd book with strange characters, introduced typographical errors, and jumbled words.This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book. ... Read more

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This volume is produced from digital images created through the University of Michigan University Library’s preservation reformatting program. ... Read more

Product Description
This is an EXACT reproduction of a book published before 1923. This IS NOT an OCR'd book with strange characters, introduced typographical errors, and jumbled words.This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book. ... Read more

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Containing over fifty scenes from Australian and New Zealand plays, Scenes for Young Actors is an invaluable resource book for the school classroom as well as for practising actors and acting students, both male and female. In his extensive introduction the author takes you step-by-step through choosing a scene, preparing for performance and interpreting a scene. He outlines different methods of training and practice and provides a wealth of practical exercises aimed at producing a successful presentation. ... Read more

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Welcome to the attention economy, in which the newscarcest resource isn't ideas or talent, but attention itself. Thisgroundbreaking book argues that today's businesses are headed fordisaster-unless they overcome the dangerously high attention deficitsthat threaten to cripple today's workplace. Learn to manage thiscritical yet finite resource, or fail!Amazon.com Review
If you like to keep on top of what's going on in the world but find itdifficult to get through more than a section or two of the Sunday New YorkTimes, take heart. Were you to actually plow through the whole thing, evenjust once, you'd be taking in more factual information than was gathered inall the written material available to a reader in the 15th century. Andthat's just a Sunday paper; what about all the e-mail, voice mail,meetings, Web pages (2 billion or so of them), and publications (more than60,000 new books and 18,000 magazines published annually in the U.S. alone)vying for your attention? According toThomas H. Davenport and John C. Beck, we live in an age of informationoverload, where attention has become the most valuable business currency. Welcome to The Attention Economy.

If yesterday was the age of information, today is the age of trying toattract or employ people's attention. Indeed, leadersand managers in the business world face this two-fold problem daily,constantly seeking the attention of their customers and employeeswhile managing their own limited supply. Declaring that "understanding and managing attention is now the single mostimportant determinant of business success," the authors examine whatattention is, how it can be measured, how it's beingtechnologically constructed and protected, and where and how attention isbeing most effectively exploited.

Predictably, nowhere are these economicsmore important than in the realm of e-commerce. In the chapter entitled"Eyeballs and Cyber Malls," the authors discuss the strategies needed togain and maintain attention "stickiness." The book contains numeroussuggestions on how leaders can manage their own attention and that of theiremployees more effectively (and how to avoid and treat info-stress), butalways with an eye on the ultimate goal: affecting the type and amount ofattention your customers give you. Already, more money is often spent onattracting attention to a product than spent on the product itself(we're reminded of The Blair Witch Project, which cost a mere$350,000 to make and $11 million to market). And as our informationenvironment gets increasingly saturated, holding a person's attentionbecomes an ever more difficult proposition; as the authors suggest,actually paying for someone to receive your information is a realisticprospect in the not-too-distant future. Indeed, the book's final chapteris devoted to what the authors predict will affect attention in the future,and how attention can and will be acquired, monitored, and distributed.

The Attention Economy is peppered with anecdotal pull-outs and"overheard" comments; though intriguing in as random factoids andzippy, little quotes, this sideline information doesn't always tie inwith the authors' points and often seems distracting. The book is well written, though, and the authors, both ofwhom work at the Accenture Institute for Strategic Change, take an informedand well-balanced look at what is perhaps our society's most priceless,ephemeral commodity. --S. Ketchum ... Read more

Customer Reviews (29)

Attention Deficit no more
The central thesis that value has shifted away from traditional economic measures to novel ones such as attention is highly relevant and the attention economy is a must read for anyone in business or indeed for anyone running a not for profit as both need attention in the same way that fish need water. In my own book Stone Soup: The Secret Recipe for Making Something from Nothing I rely heavily on the paradigm defined in the Attention Economy because once you understand this novel form of economic measure you are then open to explore other economic definitions such as the relationship economy.

Over all an invaluable read that is also in its own way highly attention grabbing!

Attention, Get Mine
The Attention Economy: Understanding the New Currency of Business by Davenport & Beck.

So goes the phrase, "Starved for Attention".This book gives helpful insight to finding and gathering the Attention of others. It is not a 'cure all', but will give valuable insight and get you to thinking down a good path.

21st century currency - attention
Abundance of information leads to scarcity of attention, the management of which is now the single most important determinant of business success - welcome to Attention Economy. After decades of focus on distribution and ubiquity of access to our modern information superhighways, a new focus is beginning to emerge: filters, agents, and personalization. "Attention Economy" is a great conversation starter, and a book that will force you to re-think many implicit assumptions - what is attention, how do we harness it, how do you get it, how do you keep it? Definitely a thought provoking read, and highly recommended.

The Attention Asset: Giving, Getting, Growing, and Keeping, It
This is a fine book! It is clear and creative writing on a novel concept and promising area - The Attention Economy.

On page 20 the book defines attention as a "focused mental engagement on a particular item of information. Items come into our awareness, we attend to a particular item, and then we decide whether to act" (original italics). From this definition it follows that The Attention Economy is a system for managing the attention asset. And why manage attention?Because attention is an economic (scarce) resource. Like Joan Robinson is believed to have put it, "Scarce resources command a positive price." In this case the price of attention is attention, or as the authors suggest: to get attention one has to give attention. In other words, scarcity compels (rational) choices, and on the margin of decisions choices have opportunity costs as well as benefits. To say that attention is a "focused mental engagement" is to say that producing attention requires lowering the opportunity cost of producing attention by specializing on the basis of a comparative advantage. Standard economics.

The book argues that the study of attention is important because business success depends on attention and attention management, just as it does other resources. While the options theory of asset pricing seems to apply to the attention asset as well, a key difference is that the attention asset is a perishable intangible. Information designed to get attention often perishes into gluts that may lead to "organizational attention deficit disorder" and on to bankruptcy, suggesting a need for attention management.

Chapters 3, 4, and 5 are nuggets of gold both analytically and in terms of descriptive content. Chapter 3 deals with the measurement of attention - pay attention to pages 40-47. Chapter 4, on "the psychobiology of attention", outlines general hierarchical schemes for understanding human needs relevant to giving, getting, growing, and keeping the attention resource. Chapter 5 is particularly about how a business can get people (its employees, customers, and competitors) to pay attention to its attention. Among many examples: It can use attention technologies such as customizing solutions; it can avoid shoving its attention onto others; and it can use its people to keep the attention it already gets.

The sixth chapter of the book gives examples of industries where one would find the attention resource in practical uses. These include: advertising, movies, TV, and publishing. A defining characteristic of attention in these industries is "stickiness", i.e., paying and keeping attention (see p. 115ff).

The next five chapters stress e-commerce, leadership, strategies, changes of organizational structure, and information and knowledge management, all in the attention economy. The last chapter looks to the future, especially to the challenges and prospects the attention economy presents.

This is a good book, and the first five chapters are especially good. Some of the last chapters sound more like the revolutions we heard so much about during the dotcom era. The revolutionaries then told us to completely forget the "old economy", and singularly embrace the "new economy". Such predictions turned out to be hoity-toity, mainly because revolutions rarely succeed; they are generally too destructive even for their own good. Many revolutions have failed because, whereas people dislike the effects of change, they hate the disruptions of revolutions. Having said all that, I would still recommend The Attention Economy as fine work and good reading.

Amavilah, Author
Modeling Determinants of Income in Embedded Economies
ISBN: 1600210465

Reads like a magazine
The book reads like a magazine with a lot of anecdotes, which is a direct credit to its authors who are trying to make a textbook readable and capture the attention of mgmt audience with the baby face on its cover. Perhaps this has given the impression that it's not a serious book.But it is.

As we get deluged with more information each day, each piece of information is fighting for our attention.An example would be the recent reverse trend by companies to have precise "smartbomb" placement of ads targeted at specific audience rather than pay-per-click ads in websites.The attention on Attention Management would increase in the next decade ahead.Already, organisations are talking about employee engagement instead of staff satisfaction to measure productivity and workplace morale.

Good read for management, marketeers, KM, OD and comms practitioners.Don's miss the AttentionScape in the book :)
... Read more

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Title: Brief and Reply Brief Submitted on Behalf of the New York Stock Exchange to the Senate Committee on Banking and Currency [electronic Resource] : March 5, 1914 and March 30, 1914, RespectivelyPublisher: [New York? : s.n.Publication date: 1914Subjects: New York Stock ExchangeStock exchanges -- Law and legislation United StatesNotes: This is an OCR reprint. There may be typos or missing text. There are no illustrations or indexes.When you buy the General Books edition of this book you get free trial access to Million-Books.com where you can select from more than a million books for free. You can also preview the book there. ... Read more

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Originally published in 1875.This volume from the Cornell University Library's print collections was scanned on an APT BookScan and converted to JPG 2000 format by Kirtas Technologies.All titles scanned cover to cover and pages may include marks notations and other marginalia present in the original volume. ... Read more

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Do you have a partially filled stamp album stored away at the back of the closet just gathering dust? Was it a gift from a favorite aunt or grandparent that seemed like a good idea when you were 12?
Has that album always remained a "someday" thing? Maybe it is something that you are always going to do "someday" when you have time. Well, drag that dusty album out of the closet because "someday" is here.
Chances are you are just like the rest of us these days. Stressed out and stretched thin. No time for fun, leisure or recreation. Let me tell you that Stamp Collecting can be good for your health and well being!
There is no better hobby to help you relax and tune out the daily stress factors than collecting stamps. That dusty album combined with our "The Beginners Guide to Stamp Collecting" can provide you with hours of fun and relaxation either by yourself or teaming up with a friend.
In fact, you couldn't find a better hobby to share with a child or another loved one. Re-capturing the excitement you felt when that family member first introduced you to the hobby and sharing those feelings with your own child is priceless.
If you are a new collector trying to figure out what stamps to buy and sorting out the difference between commemorative and special stamps, "The Beginners Guide" is just what you need to learn all the ins and outs of your new hobby.
Regardless of your motivation and goals, creating a hobby requires commitment talent and above all else - knowledge! "The Beginners Guide to Stamp Collecting" has the answers you need. Grab your copy today and start collecting tonight! ... Read more

Customer Reviews (1)

Comments about the Writer's skills
This book offers a tremendous amount of information, but unfortunately the writer does not proof read her book, and is very weak in the use of proper grammar.The misspellings, the leaving out of words, and most importantly, the poor use of rules of grammar makes this book, in my eyes, very poor.

I read this book on my Kindle and had I known about the mistakes and especially the poor use of grammar I would not have purchased it.This book should be removed from publication, sent back to the author and she should be instructed to correct the spelling errors, and most importantly, the grammatical errors. ... Read more

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"A Beginner's Guide To Collecting Coins" goes over a wide array of information and tips on coin collecting such as:

* Coin collector’s glossary of terms
* Tools of the trade
* What kinds of coins you should collect
* How to determine the value of your coins
* How to find coins for your collection
* Some of the most valuable coins in the world
* How to get kids interested in coin collecting
* And more! ... Read more

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This digital document is an article from Market Asia Pacific, published by Media Contact Resources, Inc. on June 1, 2004. The length of the article is 450 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: AUSTRALIAN HOUSEHOLD GOODS SALES COOL OFF.
Publication: Market Asia Pacific (Newsletter)
Date: June 1, 2004
Publisher: Media Contact Resources, Inc.
Volume: 13Issue: 6Page: NA

Distributed by Thomson Gale ... Read more

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You are standing in the checkout line at the grocery store. Your turn rolls around, you pay the clerk and patiently wait for your change. As she places the change in your hand suddenly your heart leaps to your throat and for an instant you even forget to breath!
There in the palm of your hand is what appears to be a "Mercury Dime!" You quickly contain yourself and slip the change in your wallet. When you return home you are able to confirm that you do have a somewhat rare find!
The Mercury Dimes were produced on and off during the 20th century and have a market value of $50 a piece. Aren't you glad you caught the coin collecting bug a few months ago?
"A Beginner's Guide to Coin Collecting" can give you the information you need to find that rare coin and determine if this is a hobby you would like to pursue.
Learn all the ins and outs and discover whether this is a hobby you would like to pursue. If you do have a "stash" of coins you've been gathering in a large water jug, today is the day to discover if you have "buried treasure." ... Read more