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Powerful marketing campaigns are based on original thinking and creative planning. TEACH YOURSELF MARKETING concentrates on the engine which drives successful marketing - imagination. Revealing many profitable tips and secrets to help you target, brand and sell your enterprise whilst generating provocative publicity, this book will keep you three steps ahead of the competition. TEACH YOURSELF MARKETING: - covers the key marketing areas of sales, advertising, PR and branding - concentrates on the dynamic, imaginative side of marketing - is easy to follow with useful activities and exercises - includes a comprehensive "jargon buster" section - is suitable for anyone working in or studying marketing. Completely up to date for the competitive world of contemporary marketing TEACH YOURSELF MARKETING is indispensable for anyone who wants their business and career to succeed and continue to breed success. ... Read more

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Teach Yourself Presenting will appeal to the vast number of people who fiind presenting difficult or frightening because they have not had the proper coaching. By virtue of its logical structure, all-encompassing content and clear but engaging writing it will take the terror out of presenting on any occasion. While the text will be simple and straightforward to meet the needs of those new to presenting, it will have sufficient richness and depth to challenge those with plenty of experience. Not only does it teach you how to present with impact and confidence in a business context it will also guide you through the everyday challenges of communicating in every way, from speaking at weddings to impromptu speaking in an informal setting. Everything in life is a presentation and this book shows you how to overcome nerves and anxiety to bring the 'wow' factor to your presentation. As companies increasingly regard public speaking as an essential management skill, the demand for books that offer sensible, practical advice will continue to grow.As a readable, stimulating title full of knowledge that can be put into use straight away, Teach Yourself Presenting with Impact & Confidence will have popular and enduring appeal. ... Read more

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TEACH YOURSELF SMALL BUSINESS ACCOUNTING is a jargon-free joy for the small business owner or manager, providing practical examples of real businesses to show the reader, step by step, how to record each transaction.This book does not assume that you know anything at all about business records and accounts and gives a system for real businesses to be operated by real business people who want a simple, easy and, above all, quick system of book keeping. Forget about debits and credits, journal entries, ledgers and day books.If you can read a bank statement this book will teach you how to prepare accounts, make cashflow forecasts and prepare a budget. And when you do need to use an accountant, it tells you how best to find a reliable one. ... Read more

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A comprehensive introduction to Public Relations, explaining the key concepts of PR and examining the different types of media, as well as the organizational objectives which influence PR strategy. ... Read more

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Designed to give business people involved in selling the knowledge and advice to maintain an existing customer base, as well as to prospect for new customers. It discusses: planning and handling appointments, presenting your product/service; dealing with questions and objections; and negotiating. ... Read more

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A guide for those who are considering going freelance and who are wondering what it involves and what the financial implications are. It offers advice on the skills needed to move from the traditional workplace, evaluating if this is the right move, setting up and managing accounts. ... Read more

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A reference source for those who have the responsibility for managing staff in any organization, from a small business to a large corporation. This guide covers the developments in recruitment theory and practice and provides information on how to retain staff and avoid rapid turnover. Checklists, hints, tips and sample forms illustrate each topics, while case studies help to apply the theories in everyday situations. ... Read more

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This guide to taxation theory and practice addresses the issues of fair taxation, the Government's tax-cutting claims, where the poll tax went wrong, whether taxes can be used to influence people's behaviour, and what are the taxes of the future? The book raises fundamental questions about the nature of tax and deals with such topical issues as the Government's Budget, taxation and the EEC, and "green" taxation. Also by the author is the book, "Allied Dunbar Money Guides: Tax of the Self-employed". ... Read more

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The best-selling Teach Yourself Business Studies gives you firm foundations for an understanding of business activity and the range of business disciplines. The book links five disciplines: ECONOMICS looks at public finance, inflation, unemployment, regional policyk international trade and the relationship between market forces. ACCOUNTANCY is dealt with a traditional business subject that allows you to analyse and control business performance. Information on LAW and GOVERNMENT covers the legal, political and constitutional framework of business activity. The principles of MANAGEMENT THEORY AND PRACTICE run throughout the text, while management functions such as personnel, finance, production and marketing are included. Examples illustrate the relationship of the disciplines to all types of organisation while recent changes in technology, economics, politics and society are covered. Each chapter ends with questions and a practical project to help you develop your understanding. ... Read more

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Designed for existing businesses and those contemplating an Internet start-up, this guide offers an introduction to e-commerce from scratch. While hi-tech stocks and Internet launches have briefly blossomed and died, a quieter revolution has been taking place in many of the small businesses which already successfully provide goods or services. This handbook is directed at the proponents and intended proponents of this quiet and increasingly successful revolution - those businesses looking for sustainable, organic growth on the Internet. Within each chapter there are hints and tips to help businesses and "did you know" sections which highlight current issues. Useful Web links are provided, as are brief glossaries for the uninitiated in either business or IT jargon. ... Read more

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An introduction to marketing aimed at people starting up or already involved in running a small business. It covers market plans, public relations, advertising, selling, customer care and creating a corporate image within the confines of a small business budget. ... Read more

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Do you struggle sometimes to write good, creative copy, especially when the pressure is on and the deadline's looming? Do you sit with a dictionary, a thesaurus and the Internet open while you panic? Gabay's Copywriting Compendium is your answer, containing a wealth of inspiring tips, ideas and descriptions to aid the writing process. Areas covered include: - Advice on spelling and grammar - Examples of rhyming words, suggested euphemisms, and odd facts. - "Top 25 Rules" section for a number of key topics, such as how to brainstorm, how to write innovative copy, and how to think creatively - How to avoid gobbledygook - Idioms, cliches, metaphors and similes Anyone in advertising, marketing or any role where copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. The easy to read layout will assist copywriters in finding appropriate help at any particular moment ... Read more

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Businesses involved in preparing a business plan need guidance on what to present, and how to present it. This book is primarily aimed at new businesses and the self-employed, but it will also be useful to any business that has to raise a financial case during the course of their trading. Straightforward advice is given about what to consider and include in the plan, and how to present it. ... Read more

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Franchising has seen rapid growth in recent years in the UK, with an estimated 750 franchising systems operating in all manner of trades from photographic processing to drain clearing and courier deliveries. As businesses increasingly concentrate on their core activities, and individuals want to run their own busness with the security of backing by a recognised brand, franchising is often seen as the solution. Over 325,000 people are now employed in franchised businesses and it is seen as an attractive career path for many who face redundancy or whose jobs have been outsourced. In a recent survey, 40% of members of the British Franchising Association admitted to difficulty attracting sufficient franchisees of the right calibre, so publication of this guide explaining the system in accessible terms will be a benefit both to potential franchisees, as well as the franchisors themselves, who will be a secondary market for this book. The book concentrates on the 'how to' aspects of franchising including how to locate, evaluate and secure the right franchise opportunity - rather than the theoretical approach of some other books.Sources of information for a number of countries are included, and coverage of financial implicatiions which have international application, although the commentary on legal aspects will focus on the UK situation. It encourages realism by pointing out potential difficulties and pitfalls as well as the benefits of franchising Most of the existing books on franchising are aimed mainly at a US audience and are more expensive than teach yourself Franchising. The small business sector is one where the teach yourself format and approach is particularly successful and this title will become a mainstay of the business list. ... Read more

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Intended for the small business owner with no knowledge of, or real interest in, book keeping and accountancy, this guide can be used by the smallest of businesses - part-time as well as full-time - and by those with no aptitude for figures. Avoiding jargon and confusing language, it provides practical examples of real businesses to show, step-by-step, how to record each transaction. It offers an alternate system to double-entry bookkeeping which, the book argues, is overly complex, open to error and very time consuming. There is also extensive advice on pricing goods and services, including the mistake of underpricing which is common among smal businesses. ... Read more

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Written by one of the country's leading tax writers, this second edition of the highly successful 'Understanding Tax for Small Businesses'is aimed at small businesses and fills a conspicuous gap in the market.Following the business lifecycle, it provides highly relevant information and advice on the real events that business people experience, whether self-employed or running a company. Throughout this book the reader gains a basic understanding of tax principles, the operation of the tax system and knows when to ask for help, rather than being told how to fill in forms or 'save' tax. It empowers the reader to transact with an accountant or the tax authorities on a more equal footing. An appendix provides a matrix for readers to complete with details of the new tax rates following each Finance Act, together with details of where this information can be sourced. It also provides links to other available information - building on free information available online, particularly from HM Revenue and Customs, there will be frequent Internet links to help the reader navigate the wealth of tax information available.New material covered in this second edition includes: - The abolition of the 10p rate of tax from 6 April 2008 and the new 10% rate for some savings income.- Changes in the corporation tax rates. - Significant reforms to the capital gains tax regime including the abolition of taper relief and indexation allowance. -The new entrepreneurs' relief -of great significance to small businesses people. - The new style, simplified income tax return; new filing dates for returns; fines. ... Read more

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This volume provides the guidelines and help for managers who have to carry out staff appraisals. From preparation to evaluation, it includes sections on dealing with the more difficult appraisals and preparing for your own appraisal. ... Read more