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Containing useful information for every budding fundraiser, this title is a compact but authoritative guide to raising money for any organization. By removing the myths and steering a course through the mass of technical, legal and operational details, the author helps even the complete amateur to adopt a totally professional approach. These features make this title useful reading. ... Read more

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Lots of books tell you how to deal with the practicalities. This one tells you how to deal with yourself. You should read this book if: You are thinking of running your own business; You are already running your own business but are finding it a bit of a struggle; You are having trouble motivating yourself; You are frustrated with books that don't deal with the emotional issues; You work for a company but wish to harness the qualities of someone who works on their own; Working on your own can be the best feeling in the world. The glory is all yours when things go well...and the problems are all yours when they don't. When you do actually start running your own business, the first thing that you have to confront is that the whole thing is down to you. This is not a one-off sensation at the beginning. In fact, it never quite goes away, even after you have had a successful start and have established a bank of regular customers. You owe it to yourself to make business enjoyable even if the central reason for it is to make money. The central principle of this book is that working on your own doesn't mean that you are destined to feel lonely or isolated.It can actually be the best feeling in the world. Free of the constraints of company life, or brimming with enthusiasm at the prospect of at last being able to realise the benefits of your own idea, you are all set to experience the thrill of being your own boss. Teach Yourself Running Your Own Business attends to what are sometimes referred to as the softer issues: how to conduct yourself, how to understand why other people behave as they do, ensuring that their actions don't upset you unduly, establishing how to do the things you don't like without becoming unbearably grumpy, and so on. In short, how to be successful and stay sane. This book helps to prepare you for the unknown and make running your own business more of a pleasure. It's a bit like having a business partner who has already been through what you are likely to face next. It also frequently lends a humorous angle to take the edge off some of the trickier issues you are likely to encounter. Do it your way and make it work for you. Because that's what working on your own is all about. ... Read more

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Finance for non-finance managers is an area of business which has grown significantly in profile over the years. This book provides contemporary information, along with a step-by-step approach to a number of topics including: basic terminology; profit and loss; cash flow; variance analysis; capital investment; and personal finance. ... Read more

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Designed for anyone encountering business correspondence who may have had little formal training in this area, this book teaches the skills of business writing, providing examples, exercises and encouragement at every stage. The contents are split into the writing process and types of business writing in order to cater for both those seeking comprehensive instruction and those who are merely dipping in for reference. ... Read more

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Small Business Survival will give you all the help you need to not just "get by" in the present economic downturn but to help your business emerge stronger, too. The author, Kevin Duncan, is an independent troubleshooter with a vast knowledge of many business types, writer of 5 bestselling business books, and winner of many creativity and effectiveness awards. His no-nonsense approach to the subject guides you through the key issues and questions you will face and gives you clear, practical solutions -- to help ensure your business survives and thrives. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of how to keep your small business afloat and going strong. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it. ... Read more

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Do you see branding as the key to the success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximise your brand, even in a downturn. All aspects of branding are covered including brand creation and protection. Fascinating case studies of famous brands, including the disaster stories, nail their advice in the real world. All aspects of branding are covered including: - what is a brandand why it is heart, soul and core of a business - brands in a recession, including the success stories - methods to value a brand - brand focus - brand creation and structure - brand audience and brand vision -importance of creativity - brand implementation - personal branding - brand protection-trademark, intellectual property - brand delivery Throughout the book the authors include their own extensive experiences and guidance.A multitude of fascinating case studies include Harley Davidson, IKEA, Aldi, Lego, Cadbury and the Apple iPod plus the disaster stories such as Woolworths and MFI are given throughout the book to nail the advice given in the real world.Even examples of branding behaviour such as Susan Boyle, banks and MPS are analysed! NOT GOT MUCH TIME? One, five and ten-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of computing. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it. ... Read more

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Employing the wrong person can be disastrous for an organisation, and yet many managers find that they need to recruit and select in a hurry. A key employee has resigned, and a replacement is needed urgently. If you can appoint someone quickly, perhaps the person leaving can train them before they go...? Recruitment is often conducted on the hoof, and selection made on the basis of how soon a candidate could start, or how well they would cope with the urgent project at hand. Recruitment is rarely thought of in terms of long term planning. Wouldn't it be better to spend a little longer recruiting in order to appoint someone who is ideally suited, and who will commit to your organisation? "Teach Yourself Recruitment" guides the busy manager through every stage of the recruitment process, from the planning stages to recruitment methods, short listing candidates, interview techniques, selecting the ideal candidate and setting them up for the long term. This book provides all the guidance you need to make the right recruitment decision first time. Throughout the text are checklists, hints & tips and sample forms to illustrate each of the topics in context.And each section includes a case study, applying some of the theory in an everyday situation. Even in organisations with large personnel departments, managers need to understand the basic processes involved in order to contribute to the recruitment decision. "Teach Yourself Recruitment" provides the ideal introduction. ... Read more

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Revised and updated with new exercise material in line with current examination requirements, this book takes the reader from the first principles of the QWERTY keyboard through to confident touch typing in a variety of situations and business correspondence formats. ... Read more

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AT LAST, AN EFFECTIVE, FUN AND GREAT VALUE ALTERNATIVE TO PART-TIME COURSES Want to do an evening class but can't find the time?Put off by the cost of part-time courses?Looking for a course that takes you deep into the subject you love? Your Evening Class is a brand new, in-depth course package, designed to suit your lifestyle without emptying your wallet. Its unique teaching method will give you an in-depth understanding of the essential skills you need to set up and manage your small business, at a time and pace that suit you. FlexibleA year's worth of lessons in ten workbooks for you to follow at your own pace, with lots of practical exercises. PersonalOur unique audioteach method features the voices of real tutors, Vera Hughes and David Weller. They will guide you through your course over approximately 50 units of audio material, giving you tips and advice based on their many years of small business experience and helping you to avoid common mistakes and pitfalls. Content-richYour Small Business course also contains an exclusive guide to trading on eBay and sample business plans.SociableExclusive access to a dynamic online community of fellow learners, with additional exercises and answers to common questions. Great valueA year's worth of learning for less than the price of a term at a college. Be inspired and make the most of your free time. This pack contains: - 10 workbooks of 5 - 7 lessons each - 5 audio CDs - A 160-page paperback small business extras guide. - Your password for exclusive access to a bespoke online community. ... Read more

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This manual highlights management and business issues for managers and explains in non-technical terms how features of the Internet can be used and exploited for competitive advantage. It is designed for those who want to acquire a basic knowledge of the impact of the Internet on business. ... Read more

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Intended as an introduction to banking for the general reader, this seeks to cover everything from current accounts and personal savings to bankers' drafts, bills of exchange, and lending. The book begins with a history of banking and an explanation of the forms and functions of money and goes on to explain the ever-widening range of services from insurance to stocks. The work should also be of interest to students taking Elements of Banking as part of a BTEC course in Business Studies. Stuart Valentine worked in the Economics Department of the Midland Bank from 1964 to 1976 and is now Economic Adviser to the Stock Exchange. He writes regularly for banking publications. Mike McCarthy is Manager's Assistant at a branch of the Midland Bank and has lectured for the Banking Information Service. ... Read more

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The 2nd revised edition gives an overview of today's top employers, examines major factors that will affect working patterns, looks at what defines a good company, which businesses will flourish in the 21st century, and identifying and discussing the skills companies will require from potential employees. ... Read more

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Book keeping is neither dull nor mysterious - its rules are logical and straightforward and are readily mastered by practice. "Teach Yourself Book Keeping" is a comprehensive introduction to the principles of book keeping and the practical skills of recording transactions, posting the ledgers and preparing final accounts. This book: explains the purpose and use of books of original entry as the basis of the double-entry system; describes the processes of recording purchases, sales and cash transactions; shows how these records are used to prepare the final accounts - the manufacturing, trading and profit and loss accounts and the balance sheet - to provide accurate financial statements; and, explores petty cash, depreciation, partnership, company law, business documents and the effect of changes in IT. Worked examples throughout allow you to put the theory into practice. There is also a wide range of carefully graded questions and examination papers with sample answers. ... Read more

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'Teach YourselfGrowing your own Business' is written in an easily accessible style, without meaningless business-speak and buzzwords, by a leading consultant and writer.It teaches you how to avoid the trap of growth for growth's sake, confusing movement with progress; how to stand back and assess where you are and where you want to be and how to make it happen; how, having started with a bang, to bang again! It looks at the issues of self-discipline, 'entrepreneurs block' and many other aspects of progressing your business, offering solutions and guidance. And, most importantly, how to stay sane and relentlessly enthusiastic when you run your own business. ... Read more

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Learn how to hone your selling skills and close more sales with this easy to read guide written by someone with extensive experience of every aspect of selling and marketing in the international arena. Based on the five stage OIMCO selling model it covers : -Opening-phase selling skills, including taking control of your selling space and sizing up the customer - Interviewing-phase selling skills, including asking open-style questions , listening actively and triggering your customer's imagination - Matching-phase selling skills , including applying the SELL formula, translating benefits into real money and mastering the art of storytelling -Closing-phase selling skills, including tuning in to buying signals, manufacturing a closeand perfecting the art of silence - Objection-handling-phase selling skills, includingconditioning yourself positively to objections, pre-handling predictable objections and playing CATCH with every objection raised All neatly summed up in 52 skill honing sections, with skill-enhancing exercises, to perfectly suit a busy life in sales. ... Read more

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This is a book that helps managers and employees deal with change and crisis management in organisations from all sectors but particularly SMEs. Avoiding academic theories about change (that few understand), case studies of organisations that have previously been highlighted in the news (whose cases really don't even apply to the SME market) and opinion pieces by ex-CEOs'CHANGE & CRISIS MANAGEMENT' is a book written in James Rieley's inimitable plain talk for the managers and employees of SMEs. This is the book for those faced with the daily challenges of how to deal with situations when things have gone really bad and where tough decisions are required if the company is to survive and realise its potential.'CHANGE & CRISIS MANAGEMENT' is written in five easy to read, understand AND APPLY sections.Section four will contain a set of 'worksheets' that the readers can reproduce, along with specific instructions on how to use them, why to use them, and when to use them. Key Book Threads:Dealing with change; change management; crisis management; organisational performance; personal and organisational effectiveness. ... Read more

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This title explains and clarifies business terms and concepts, outlines business ideas, and visits the theorists behind business thgeorys. It should be a valuable aid to all those who are touched by the study of business or affected by the world of business. ... Read more

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Teach Yourself Training is for managers who have been given responsibility for training and who need an overview of the whole subject so that they can assess the training needs within their organisation and then choose the appropriate solution. In this book you will: Get an overview of training and find out how you can decide what training will help your organisation Find out whether your ideal training solution can be provided in-house or whether you should source it externally Learn how to design and deliver a training event Discover how to evaluate training Teach Yourself Training looks at what benefits you should expect from your training, the different types of training that are available (both from external providers and in-house provision) and how to design and deliver an internal course including the use of visual aids to enhance presentation. You will also see how to evaluate the results of the training both during a training event and after so that you will be able to assess its effectiveness.Along the way, you will look at the presentation skills that you need to be able to deliver a course or seminar and also meet some of the learning types that you may come across on your journey towards becoming a trainer. There are lots of tips on topics such as presentation and creating visual aids plus sample forms for course assessment, revision tests and self-assessment. The very first chapter will introduce you to the important topic of analysing the training needs of your organisation and will help you to make the decisions necessary to use training to move the business forward. Later in the book you will look at the choices available to you regarding your training solutions - including coaching, mentoring, on-the-job instruction and induction training. After a look at running an in-house training event, you will discover the methods by which you can evaluate the success of any training given. ... Read more

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Author and teacher Paul Oliver follows the evolution of the research process from initial design of an investigation, through data collection and analysis, to writing the results. Oliver shows that it is possible to carry out straightforward research of almost any kind and achieve satisfactory results. ... Read more

Customer Reviews (1)

Research in a nutshell
This is an excellent resource for the novice researcher, e.g., thesis and dissertation students.The book introduces the student to what research is generally all about, the various goals, and the various outcomes.Thebook's explainations and definitions are not overwhelming, but clear,simple, and to the point. And, most importantly, it introduces one to thelanguage of research, such that one can speak intelligently about his/herefforts to conduct research and explore the areas that will lead one tohis/her completed research.When a graduate students tells me: "Idon't know what this research stuff is really all about; what is researchdesign, what is a variable...?", I give them this book.The studentreturns with a good overview of the challenges and ready to make a plan. ... Read more