Customer Reviews (4)

Textbook Comm Planning
A step-by-step approach to understanding your audiences and reaching them; was a great supplement to my Comm Planning class

Excellent, easy-to-read resource for all PR practitioners
Anyone who truly wants to understand public relations strategy should definitely read this book. Yes, it's a textbook, but it's easy to read and provides a wealth of great information. I used it in college, and continue to consult it in my job now.

WONDERFUL
THE TEXT PROVIDED THROUGHTOUT THE BOOK IS HELPING ME TO ENHANCE MY ABILITY IN THE COMMUNCATIONS ARENA. ALSO I LOVE THE SIDE BARS THROUGHOUT THE BOOK.

A must-have for all strategic planners
I actually took a class from Laurie Wilson, her insights as a strategic thinker are superb. All public relations professionals should use her pattern to stratetic planning. ... Read more

Product Description
KEY BENEFIT: Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools.

KEY TOPICS: An Introduction to Marketing Public Relations; Marketing Public Relations and the Marketing Communications Mix; Marketing Public Relations and the Organization it Serves; The MPR Framework - Objectives, Target, Connectors, Message & Measure; About the Media; Non-Media Connectors and Word-of-Mouth; Building a Connectors List; The Press Kit and Press Release; Selling the Story; Social Media; Events; Experts and Interviews; Crisis Management; Planning and Measuring

MARKET: For readers interested in learning the theory and then how to apply it, in order to “do Marketing Public Relations” in the real world.

... Read more

Customer Reviews (4)

A perfect read
The book has a lot to offer to not only established public relations professionals, but especially to the current generation of marketing public relation students. This is a great resource on the latest in public relations. The book is upfront and direct on what public relations professionals need to do. Unlike some textbooks where the author may go on and on for pages about something that they could have said in two sentences, this book is insightful and full of usable content. Most books are full of theory and have little substance; more or less bore you. The material is readable, understandable, and very relevant. I highly recommend you give this book a read.

Great for students and marketing practitioners alike
I bumped into Gaetan Giannini virtually in an online, social networking group and he graciously offered to send me a review copy of this book.I'm very glad we had that chance encounter because this book is a comprehensive guide to modern public relations and marketing that others need to know about.

This book is a textbook but it should gain traction as a modern day playbook for any marketing or PR professional. Gaetan resets the entire public relations foundation in a new landscape of online social media where you have access to the connectors, gatekeepers and media like never before.

Covering topics from the new PR model to press kits, social media, the marcoms mix, media relations, crisis management, creating and pitching stories, networking with bloggers, blogging as a PR strategy and media planning & measurement (just to mention a few), the book delivers plenty of actionable ideas that the reader needs to consider in order to function in the modern media environment in which many of the rules have changed and old media models have been tossed out the window.This book is quite literally a comprehensive course in modern PR and marketing and even seasoned professionals (maybe *especially* seasoned professionals!) will learn new tricks.

I highly recommend this book.

~~Review by the author of the e-book, "How to Build and Manage Your Brand (in sickness and in health)"

Practical, Real-Time PR Help Is Here
Although designed as a textbook, the wide range of case studies and real-life examples of public relations done right and wrong abound in this book, making it useful for the PR layperson. Data from today's market gives an up-to-date snapshot of what consumers are really looking for. As an example, those under 30 really do a minimum of cruising for news in newspapers, instead relying on (no surprise) the Internet. However, the same goes for those under age 50. Ignore social media marketing at your peril, then. Other practical primers include setting up a press conference, writing a press release, creating your own resident experts to confidently and skillfully deal with the press, and generating off-line word of mouth. "Three billion+ offline word-of-mouth conversations take place each day," Giannini writes. While intended for college students, business owners and professionals new to any facet of marketing can use this as an easy-to-read launch pad to better public relations. -- Deb Burke, Pocono Business Journal

Chockfull
A spectacularly comprehensive compilation of all the best practices of marketing/public relations today, this book is an absolute must-have for anyone wanting to ramp up their knowldge of how to do PR right. Not just neophytes but longtime practitioners will learn a thing or two from "Marketing Public Relations" as well, chockfull as it is of case studies, traditional media/PR advice and ever-evolving social media relevance. You will learn not only HOW to do things but WHY to do them, thanks to background explanations and deeper details. Perfect for marketing/PR/media/communciations course studies everywhere! As author of a book in a similar vein, and a practicing PR expert for over 30 years, I unhesitatingly recommend this volume. Study it and learn how to be the very best. ... Read more

Product Description
Marketing and public relations have become central to the success of a museum institution. Without effective use of both, museums of all kinds will fail to maximize their potential and fulfill their financial and cultural missions. This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize. ... Read more

Product Description
Hispanic Marketing & Public Relations provides more than 430 pages of information, case studies, charts, tables, graphs, market data and opinions based on the knowledge of nineteen U.S. Hispanic market experts.

Seventeen practitioners and two university academics contributed chapters to the book. Topics include a U.S. Hispanic market outline, acculturation issues, reaching Hispanics online, reaching Hispanics in-language, demographic projections, perceptions, public relations, Hispanic media, electronic publicity and media training, special events and qualitative and quantitative research considerations.Research guru Carlos Santiago, president and CEO of the California based Santiago Solutions Group, wrote the book’s foreword. Authors include a veritable who’s who of U.S. Hispanic marketing.

Proceeds will benefit the Hispanic Marketing & Communication Association. The Hispanic Marketing & Communication Association (HMCA) is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence.

A companion website to the Hispanic Marketing & Public Relations book, the Hispanic Marketing & Public Relations Weblog ... is an excellent resource for anyone wishing to target and stay abreast of the latest information, including marketing professionals and students. Centered on the Hispanic Marketing & Public Relations book the weblog includes author photos and biographies, an event calendar, and Hispanic marketing and public relations news. At the same time, it serves as a forum for authors and visitors to post comments and share insights. ... Read more

Customer Reviews (3)

IF you pay the shipping I will give it to you free
I am a marketing consultant and I am always looking for new information, thoughts, theories, case studies. This book was extremely dissapointing.The Compilations are like puttting together college kids essays regarding different subjects about the Hispanic population. No new information, no new thoughts it is a re-hash of everything ever written about this market.Do not waste your money,I suggest to buy instead,a book by Felipe and Betty Ann Korzenny. Less pages, more useful information and to the point.
I can tell you I usually get at least a little nugget out of each book, but not out of this one.Pay the shipping and a dollar for a Coke and it is yours.

Thoughtful, Insightful Reference Tool
Hispanic Marketing & Public Relations is a thoughtful and insightful reference tool for anyone contemplating a targeted marketing campaign, or anyone working in a field where results depends on effective communication with people of Hispanic or Latino origin (the terms are used interchangeably throughout the book), and especially people for whom Spanish is their dominant language.The book is a compilation of chapters written by 19 professionals, across the United States representing a broad range of experiences and perspectives.The authors include two university professors, five researchers, several business owners (whose services target marketers, communicators and Hispanics) and five communicators.

The book quickly dispels any notion that all people of Hispanic origin are "the same" or that communicating with the Hispanic market is just a matter of "speaking Spanish."The Hispanic market is segmented, primary by country of origin and the distinct culture and Spanish dialect of each country.Further, the book makes a strong case for the value of investing in careful research, planning and translation services as an essential part of any organization's communication planning and brand awareness efforts.Integrated throughout the book are brief examples that illustrate key points, along with a variety of charts and graphs of data and trends in the Hispanic market.By the end of the book the reader understands that effectively reaching the Hispanic market is both a science and an art and there is still much more to learn about this dynamic and growing market.

The book is organized around 15 different topics that you get a sense are just skimming the surface of the complexities and opportunities for understanding and effectively reaching people of Hispanic origin in the United States.Some of the many topics covered include: the culture of the Latino market, the difference between acculturation and assimilation, trends in specific market segments including baby products, the wireless market, the car market, the banking market and the urban youth market and the tools of effective marketing including qualitative and quantitative research, effective translations, the Latino print and broadcast media, the entertainment factor and specific communication strategies.Integrated throughout the book are helpful (and funny) lessons about challenges and opportunities of working in Spanish and English.For example, when a well known airline wanted to advertise it's new leather first class seats in the Mexican market it translated its campaign literally."Fly in leather" or "vuela en cuero" is "Fly naked" in Spanish.

Other valuable elements of the book include a detailed table of contents and index, a brief introduction to each chapter and a summary at the end of each chapter emphasizing key points.Another feature of the book is its companion website http://www.HispanicMPR.com.The website is a unique forum for the exchange of information and ideas on Hispanic marketing and public relations.The site is updated regularly and resources include books, media, events, people, press, entertainment and podcasts from movers and shakers in the communications industry.Together, the contributing authors to Hispanic Marketing & Public Relations have decades of experience on the front lines of the country's communication industry.Their wisdom and experiences are a valuable resource for anyone entering or working in the Hispanic marketing and public relations industry.

Interesting Introduction to the Hispanic Market
I am fortunate enough to have read through the pages of this great compendium of information on the Latino market written by a vast variety of professionals living and breathing this subject on a daily basis.

Each chapter's author brings to the table their experiences, beliefs, and ample knowledge of their area of expertise, not holding back whatsoever.

I am very impressed by the conceptualization of this book, how the editor brought together such an interesting group of people and orchestrated their collaboration with such a seamless flow.

A definite must read for anyone seriously committed to, as I say, "grabbing a piece of the torta". ... Read more

Product Description

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations.

This new edition:

• Identifies the skills and strategies needed to conduct authentic, trustworthy research
• Highlights specific analytical techniques associated within the main research approaches
• Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research

Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.

Product Description
In the debut Society of American Archivists and Neal-Schuman co-publication, editor Russell D. James and his team of expert contributors create the first how-to manual to help archivists successfully promote their collections and programs to a rapidly expanding pool of potential users, donors, and collaborators. Here, you'll find a helpful introduction to public relations basics, from writing good press releases to evaluating PR services to working with internal public relations offices. There is step-by-step guidance for using archival collections themselves as PR tools, like writing press releases, publicizing photographs and writing newsletters, as well as guidance for collaborating and connecting with educational and community groups, college students, historical organizations, donors, and media outlets. Public Relations for Marketing and Archives also includes a timely section to help you make the most of cutting-edge Web 2.0 tools like blogs, websites, and podcasts to further outreach efforts. This stellar manual features customizable templates, sample documents and programs, and screenshots to help you put your marketing plan into practice as quickly as possible. Archivists at all types of institutions will benefit from this book's straightforward, usable guidance. Whether you work in an academic institution, a corporate archive, a public library, or a historical organization, Public Relations for Marketing and Archives will give you the tools essential for creating a first-rate marketing campaign for your archival collections. ... Read more

Product Description
Discover How to Embrace Your Strengths, Hone Your Skills and Excel in Business...Even If you’re a Shy Introverted Quiet Person…

Are you frustrated with aggressive “guerrilla” types teaching you to get ahead by bullying, lying and steam rolling people into submission?

If you’re so frustrated trying to market your business using tactics you’re not personally comfortable with and ready to throw in the towel, this ebook will show you how to use your shyness as an asset, instead of a detriment.

You'll Quickly Discover....

•How to turn your shyness into an asset, instead of a detriment.

•How to conduct business while being comfortable in your own skin.

•Actively live your core values without giving up who you are.

•How to publicize the advantages of being shy and use it to your advantage.

•How to be successful in business despite your shyness.

•Embrace your shyness to live a lifeof excellence personally and professionally

•How to overcome the negative stereotypes of being shy.

•Discover how to create and organize marketing materials while still in your comfort zone.

•Discover ways to build trust using your shyness as a springboard.

•How to easily and naturally meet and break the ice with anyone to make a great first impression.

•Understand the secret for making the world a better place.

•How to instantly recognize others’ admirable qualities and build instant rapport.

•Discover how to strengthen your relationships.

•How to ask for favors in spite of your anxiety.

•How to shine and be successful just as you are.


... Read more

Customer Reviews (5)

Don't waste your money
The other reviewers must be friends with the author. I thought based on one review that there might actually be some concrete advice on how to build and maintain a pr mailing list; instead, all I got was advice to be honest, call people after hours so you don't actually have to talk to them, give people candy or gifts to get on their good side, and other useless, basic etiquette advice that I already know.

Everyone can use this
As a jaded and cynical journalist, I thought myself well apart from the world of PR and marketing. But after reading "You Want me to What?Public Relations and Marketing for the Shy Person" I have come to realize that I might have more in common than I dared think.
Miki Markovich reminds us all, not just those trying to succeed in marketing, of the importance of a firm handshake, looking someone in the eye, being honest, forthright and owning your mistakes. She reaffirms that while you may be cringing on the inside, your exterior is that of an undaunted warrior ready to succeed and conquer on your own terms.
This book covers fundamental interpersonal communications skills - such as the lost art of the hand written letter and thank you note - and reminds you that no matter what your goal, you will be successful.

Pure genius!
This book is definitely written for the shy, the busy, the terrified and the in charge.:)She gives great practical advice on how to build a client/contact list, how to maintain it and how to become an indispensable asset to your company.I wholeheartedly recommend this book.

Useful in any field
This book offers a new and fresh way to look at maketing that can be implemented in a variety of fields.As a social worker this book gave me a lot of ideas in contacting other social service professionals to assist in various ways. "You Want Me to What?"offers a unique and fresh perspective on making contact with professionals in any field.

A+ Book! Highly Recommended!
As a business owner, this book opened my eyes to new ideas and strategies for successful marketing in today's world. The tips and techniques are simple and effective. I highly recommend this book!

- Christopher Moore, CEO, Point Blank.
... Read more

Product Description
For the first time, a book exists that compiles all the information candidates need to apply for their first Advertising, Marketing, Promotions, Public Relations, and Sales Managers job, or to apply for a better job.

What you'll find especially helpful are the worksheets. It is so much easier to write about a work experience using these outlines. It ensures that the narrative will follow a logical structure and reminds you not to leave out the most important points. With this book, you'll be able to revise your application into a much stronger document, be much better prepared and a step ahead for the next opportunity.

The book comes filled with useful cheat sheets. It helps you get your career organized in a tidy, presentable fashion. It also will inspire you to produce some attention-grabbing cover letters that convey your skills persuasively and attractively in your application packets.

After studying it, too, you'll be prepared for interviews, or you will be after you conducted the practice sessions where someone sits and asks you potential questions. It makes you think on your feet!

This book makes a world of difference in helping you stay away from vague and long-winded answers and you will be finally able to connect with prospective employers, including the one that will actually hire you.

This book successfully challenges conventional job search wisdom and doesn't load you with useful but obvious suggestions ("don't forget to wear a nice suit to your interview," for example). Instead, it deliberately challenges conventional job search wisdom, and in so doing, offers radical but inspired suggestions for success.

Think that "companies approach hiring with common sense, logic, and good business acumen and consistency?" Think that "the most qualified candidate gets the job?" Think again! Time and again it is proven that finding a job is a highly subjective business filled with innumerable variables. The triumphant jobseeker is the one who not only recognizes these inconsistencies and but also uses them to his advantage. Not sure how to do this? Don't worry-How to Land a Top-Paying Advertising, Marketing, Promotions, Public Relations, and Sales Managers Job guides the way.

Highly recommended to any harried Advertising, Marketing, Promotions, Public Relations, and Sales Managers jobseeker, whether you want to work for the government or a company. You'll plan on using it again in your efforts to move up in the world for an even better position down the road.

This book offers excellent, insightful advice for everyone from entry-level to senior professionals. None of the other such career guides compare with this one. It stands out because it: 1) explains how the people doing the hiring think, so that you can win them over on paper and then in your interview; 2) has an engaging, reader-friendly style; 3) explains every step of the job-hunting process - from little-known ways for finding openings to getting ahead on the job.

This book covers everything. Whether you are trying to get your first Advertising, Marketing, Promotions, Public Relations, and Sales Managers Job or move up in the system, get this book. ... Read more

Product Description
This is part of a series of flexible training materials in spiral-bound pack for easy use. The packs are designed for individual and small group use and offer a resource for schools facing key management issues. Effective public relations is a high priority for schools. The need to attract and retain pupils under LMS, to increase support from parents and the community to raise additional income, are all factors in making the subject crucial. This pack should provide schools with a flexible and practical aid to help them understand the key principles of effective PR; to analyse their needs, devise a programme, introduce them to PR techniques and evaluate their PR. Containing practical exercises, the guide has been written with the limited time available to head teachers in mind, and is presented in an easy-to-use, accessible format. ... Read more

Product Description
This digital document is an article from Mississippi Business Journal, published by Venture Publications on November 25, 2002. The length of the article is 637 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Former marketing director opens new firm.(Lisa Hudgens Rossilli opens public relations and marketing firm called Moxie)
Author: Elizabeth Kirkland
Publication: Mississippi Business Journal (Magazine/Journal)
Date: November 25, 2002
Publisher: Venture Publications
Volume: 24Issue: 47Page: 23(1)

Distributed by Thomson Gale ... Read more

Product Description
Seminararbeit aus dem Jahr 2000 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, einseitig bedruckt, Note: 1,0, Ruhr-Universität Bochum (Sektion für Publizistik und Kommunikation), Veranstaltung: Interkulturelle Kommunikation, 12 Eintragungen im Literaturverzeichnis, Sprache: Deutsch, Abstract: "Doing business across national boundaries requires interaction with people and their institutions and organizations nurtured in different cultural environments. Values that are important to one group of people may mean little to another."Dieses Zitat von Subhash C. Jain verdeutlicht kurz und knapp, worum es in unserer Arbeit im Folgenden gehen soll.Bei der Konzeption von Werbe- und PR-Kampagnen stellen sich Marketing-Spezialisten einer Firma oder Agentur oft produktbezogene Fragen und Problemstellungen, die es im Laufe der publizistischen Arbeit zu lösen gilt.Eine größere Anzahl dieser Probleme eröffnet sich natürlich, wenn an einem Marketing-Konzept mehrere Kulturen beteiligt sind, auf deren Besonderheiten das Konzeptionsteam Rücksicht nehmen sollte, damit die Kampagne die Rezipienten auch anspricht.Um dies zu erreichen, haben sich einige Wissenschaftler - meist aus dem wirtschaftswissenschaftlichen Bereich - Gedanken über explizite Ratschläge und Konzepte gemacht, an denen sich internationale Werbung und PR orientieren könnte. Dementsprechend sind wir so vorgegangen, dass wir uns zunächst im folgenden Kapitel mit den sozio-kulturellen Bereichen beschäftigen, die von nahezu allen Autoren der konsultierten Literatur mehr oder weniger ausführlich behandelt wurden. Um eine klare Definition für jeden Bereich zu finden, haben wir uns an Terpstra und Sarathy orientiert, deren Ausführungen aber durch andere Erläuterungen erweitert.Im dritten Kapitel dann widmen wir uns einem für die Publizistik- und Kommunikationswissenschaft natürlich sehr interessanten Bereich: Den Medien. Dieser Aspekt spielt jedoch gerade wirtschaftlich gesehen ebenfalls eine ... Read more

Product Description
The text shows how to use public relations to acheive increased demand for products and services. It explains how to conduct all aspects of marketing public relaitons--from assembling a mailing list or engineering a publicity event to designing an entire public relations budget and program. ... Read more

Product Description
The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types—large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation. ... Read more

Customer Reviews (1)

Comprehensive and Highly Relevant
This detailed effort works both as a reference on individual topics or as a complete read. Indeed, I initially read it cover-to-cover and refer to it often for specific guidance. It is a collection of articles and papers from some very bright people who share my impatience for generic instruction in the area of communications. I especially enjoyed "The Corporate Communicator: A Senior-Level Strategist" by Nick Durutta who argues the importance of 'communications' having a seat at the executive table.

Given this was published in 2006, many of the contributions were probably sourced or written in 2005 so the book does need an update. Five years ago digital communications were nowhere near as influential as they are now and requires a section unto itself. I also find that breaking out Public Relations as a separate entity is growing old in the modern organization and communication structure - it is no longer about sending out press releases - it is about creating content that connects people with people not just people with brands.

Also the brand area needs a complete re-write based on the development of more sophisticated brand-building techniques than are currently covered. On the positive side, the focus the book gives to internal communications is very beneficial and that critical area will never diminish in importance. Overall, it is a very handy compilation. ... Read more

Product Description
Because of severe budgetary constraints and the dwindling number of 18-year-olds, colleges and universities are looking for new ways to keep their heads above water. One step toward a solution is to see how others have done it. The authors focus on three important facets of higher educational administration: strategic planning, marketing and public relations, and fundraising. They offer their own perspectives, include previously published journal articles by experts, and provide an annotated bibliography of books and journal articles on these subjects. Each citation includes a complete bibliography entry and a 50-100 word annotation. With author/title and subject indexes and a directory of publishers mentioned in the book. The contributors: Peter Doyle, Gerald Newbould, Abby Livingston, William Keim, Fred Gehrung, James Blackburn, Donald Shandler, Roger Wadswoth, Wayne Anderson, Charles Webb, and Fisher Howe. ... Read more

Customer Reviews (1)

very general stories about marketing
The book offer a series of little articles written by an assortment of people involved in marketing colleges. It is of no practical help for strategic planning, marketing or public realtions since all articles confine themselves to platitudes such as "What is marketing? There are more misconceptions and misperceptions of marketing bla bla bla."And this insightful informtation appears on page 85.I wasted my money on this book. ... Read more

Product Description
This digital document is an article from Franchising World, published by Thomson Gale on October 1, 2007. The length of the article is 5533 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Marketing/public relations.(Directory)
Author: Gale Reference Team
Publication: Franchising World (Magazine/Journal)
Date: October 1, 2007
Publisher: Thomson Gale
Volume: 39Issue: 10Page: 146(7)

Article Type: Directory

Distributed by Thomson Gale ... Read more

Product Description
A description of the organization of the promotional industries in the title describing the activities of typical companies in the field as they relate to opportunities and giving an account of the different types of courses and the qualifications they offer. ... Read more