Book Description
Are you considering a sales or marketing career in the technology sector? Whether you're an undergraduate seeking an internship, a recent college graduate looking for your first job, an experienced professional considering a career change into the tech sector, someone already working for a technology company but interested in learning about other career options, or even if you're just curious what all these tech people do for a living, this book is for you.While there are plenty of books that will help you land a job -- how to write a resume, how to interview, and so on - this is the first book that actually defines in detail what those sales and marketing positions with tech companies are all about. It will help you decode tech industry jargon and navigate the confusing maze of tech company sales and marketing positions so that you can pinpoint the role that is right for you. Inside the book, you will learn about the 15 most common Sales and Marketing roles in tech companies, what individuals in each of these roles do day-to-day, the most important skills for each position, typical career paths for each role, and the hierarchy of job titles. ... Read more

Customer Reviews (1)

Very helpful career resource!
I am a university career counselor and a former career resource librarian. I wanted to offer my perspective because I think this book could be very helpful to those who are interested in positions related to sales and marketing within the tech industry. I'm giving this book 4.5 stars (selecting the .5 star was not an option when filling out this review).

The author begins with an overview of what it means to be in the tech sector now vs then, different work environments and types of employers, and how to match your background to various job positions. Then the author divides the rest of the book into a marketing section and a sales section. After defining and summarizing what is entailed in marketing and sales, the author dives deeply into specific job positions. For each of the 10 marketing positions and 4 sales positions, the author gives a job description, analysis of skills used, and explanation of typical career paths. Throughout the book, the author clarifies the nuances of the various positions and job titles. The last three pages is a glossary of terms.

Strengths: The information presented in the book is concise, objective, and clearly written. Getting objective information from those inside the industry can be very valuable in the exploration of one's career options. It is exactly these kinds of books that career counselors recommend to clients in their process of deciding what career to pursue.

Weaknesses: The section highlighting marketing positions is almost three times longer than the one for sales. If you are interested in only a sales career in the tech sector, this book may not offer as comprehensive of a listing as you would need. Also, it would have been helpful to have a last chapter called "Where to go from here," where the author offered suggestions of next steps to take beyond the book. ... Read more

Product Description
Updated annually since 1987, the Export Sales & Marketing Manual is referred to worldwide as the \"Bible of Exporting\".It is currently being used throughout the United States and in 76 foreign countries. ... Read more

Book Description
Real estate can be a rewarding career - for those with the savvy to succeed. Written by a real estate training authority, Real Estate Marketing Sales Essentials:Steps for Success equips new and experienced agents alike with a comprehensive resource of invaluable tips, advice, and hands-on instruction on how to convert their knowledge into sales - and profits.The book walks readers through the major daily activities of real estate professionals, including prospecting for seller appointments, seller listing procedures, prospecting for buyer appointments, buyer listing procedures, objection handling techniques, client follow-up, referrals, contract writing, negotiation, closing, financing, and more.It also offers sound advice on the characteristics of successful salespeople, equipping readers with insight on such key skills as professionalism, ethics, technology, time management, and the psychology of marketing. Agents are already sold, praising Steps for Success for its real-world scenarios, out-of-the-box thinking, humorous examples, valuable timesavers, and cost-cutting advice. ... Read more

Customer Reviews (7)

Excellent for new agents or seasoned!
I am an experienced agent, but bought this book after about my first year in the business.I went through a stage where I searched Amazon for all books related to the business of real estate that had good reviews and purchased them.Then it sat on my shelf for about a year or so.Things got so busy and hectic that I didn't have time to read anything!I moved out of state and started up again in my new location so I had some free time on my hands.

After reading this book, I was sorry I didn't go through it sooner.Regardless of that - it reminded me of some basic principles that got lost along the way and it was just a fantastic refresher.I HIGHLY recommend this book to new agents and it has certainly earned it's spot on my book shelf to flip through now and again.

Very few parts of the book I would consider 'out-dated' for the way we do business today - it gets back to the basics of selling and client prospecting.There was a time when agents got into this business and didn't have to learn any of it - clients fell in their lap.The world of real estate is changing and it's going back to the 'good ole days'.New agents, relish in the many scripts and suggestions this book will offer to you.

Wishing you all success....

More of the same
I was somewhat disappointed in this book.I work for Century21 and had higher expectations.I found the material in this book to be a repeat of all of the other books I've read on how to be a top producer.If you REALLY, REALLY want to know how to get listings, I recommend Bill Nasby's Door to Success CD series.In fact I would recommend any of the Bill Nasby products over what I've read by people claiming to have the materials you need to be a top producer.

New to real estate
Hamilton has outlned some very effective strategies.I'm making it work already. The book is worth the investment.Rewards I hope to reap: satisfied customers, seamless deals, increased sales.Full of ideas, this book is good.

WOW, Everything you need
I have never written a review on this site before. This book compelled me to do so. Mr Hamiltom breaks it down to the nitty gritty. He includes scripts, for prospecting, how to deal with FSBO's, even with no call. I have purchased many books on selling real estate but this is by far the best. Nextis "Keller's" book "TMREA". This book is newer and better in my opinion than the new D. Kennedy book.Newbie's or 3 year veteran buy it.

Great Book!!
This book is an excellent tool for learning how to be successfull in real estate. Whether you have been in the business 10 years or just starting this book is very helpful.
... Read more

Book Description
Learn the new rules of real estate marketing!

Old rule: Your website is all about you.
New rule: Your website is all about the customer.

Old rule: Online advertising will surpass offline advertising.
New rule: Integrated offline and online advertising wins every time.

Old rule: Delivering leads is the only job for a website.
New rule: The best websites deliver leads and customer service.

These are just some of the new rules of online marketing that you'll find in this helpful, hands-on guide. In the REAL ESTATE RAINMAKER® Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you're a novice or a veteran real estate pro, you'll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy-with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies. Full of real-world examples and straightforward guidelines, the REAL ESTATE RAINMAKER® Guide to Online Marketing will help you generate more leads and more business than you ever thought possible! ... Read more

Customer Reviews (19)

on line marketing
Good ideas and well organized but be careful if you are not strongly web knowledgeable as some info is out of date, having been written about 3 years ago.Web is changing faster than books being published can keep current.

Outstanding Resource
This book is very simple for IT guys, But It will be interesting for those IT Experts who are new in Real Estate Online Business.

It covers from A-Z, with details and researches, full of examples and ideas.

There are too much examples and ideas that you will not be able to use all.

I recommend this book to IT Experts who are working in Real Estate Industry, New Real Estate Agents and Brokers, Real Estate Agents who are going to update thier websites (If they had one before ! ), and YOU.

A Complete "How To" for online real estate
This information will help the new and "not so new" agent understand the principles of working in an online world. From email to web presence, branding to building a business one can sell in the future, this book is replete with tips, tricks, links and insight from some leading real estate trainers and agents. Presented in a clear, easy to follow fashion you can use right now, this is a must read for anyone interested in the "new rules" of real estate.

The best e-marketing book yet!
As a VRA I am always loking for the best ways to market my clients to the Real Estate community. This book has it all when it comes to marketing Real Estate online. It has given me my e-marketing strategies, web site ideas and ways to market Realtors to the online community. It is an A+ in my book.

Great view of technology in real estate
As the world of real estate has become more automated, it's clear that online marketing is an integral part of that world.From personal experience, I have observed that the majority of real estate agents don't have a clue about websites or online strategies.This book covers from the basics all the way down to the nuts & bolts needed to effectively reach the internet generation of consumers.I highly recommend this book for any agent interested in learning what it takes to compete in the new reality of real estate. ... Read more

Book Description
The Ultimate Marketing Plan, 3rd Edition is all you need to find your unique selling proposition and deliver it to the right prospects. You, too, can benefit from the easy step-by-step system that has already helped more than 5 million business owners!
This guide shows you how to put together the most promotable message possible for any product or service including:

Book Description
INCREASE OCCUPANCY, AVERAGE RATE AND REVENUE!

A step by step promotional guide for every lodging property operator.Dramatically increase your revenue by applying the principles of this book.

Today's rapidly changing tourist environment is creating many exciting opportunities for the small lodging property operator.However, many of these operators are finding it difficult to choose appropriate marketing strategies they can afford, at the same time impacting their bottom line.Hotel & Motel Sales, Marketing & Promotion wades through the complexities of filling guest rooms and helps to set any lodging property on the path to effective sales and marketing.Joe Wolosz demonstrates key factors that will focus your hotel or motel on higher profits. ... Read more

Customer Reviews (9)

Great text book for students and experienced hotel executives
I have learned the basics of hotel business after 30 years experience in
hotel industry. A book to read over and over again when you need a new idea.

Results and more occupancy
This books is a must have for Hotel owners. It is very simple to complete a marketing plan and start the implementation. I readed many times and found new ways to improve the revenue and occupancy of the Hotel I manage. As a result of the initial plan 4 years ago the revenue has raised 50%. Thanks Joe Woslow.

ok but not great
I agree with another reviewer that this is a naive little book. I'd go as far as calling it simplistic. The point that I like is that it is not an academic theoretical tome, but practical. It does cover some basics, but nothing really that anyone with some experience in the field would not know anyway. The book it is being sold together with, Heads In Beds: Hospitality and Tourism Marketing, which is a book that I would wholeheartedly recommend. I just recently read it (it came out not too long ago) and it is on my reference shelf. Very complete without being daunting, with great examples, illustrations and a wide range of topics. That one is worth the price, truly a gem of a hospitality marketing book.

A must have for a Motel Owner
This easy reference book of the lodging industry was a refreshing look at the oldest industry known to mankind.The author took a simple look at the industry, applying his years of knowledge, and created an avenue to re-market our product (Motels) with a fresh new look onthe technology industry.For someone who has been in the industry for a few years, the author made me re-think and re-evaluate my tarket market, especially after September 11th.He made me realize that technology really is the way to proceed with tomorrow.For my small 34 room property I have purchased a new system and have connected with the local visitors bureau.This was just the start.With the new economy looking for local travel, learning to cater to this market was a huge advantage.The author taught me the basics.I needed any advantage to proceed in this ever-changing econony.I highly recommend this book to any owner wanting to increase occupancy and take his share of the market in his nieghborhood.

What a great resource book!
As a real estate broker who deals specifically with hotels and motels, I find this to be a great book for my clients.Wether it be a 20 unit motel or a 120 unit hotel, this sales and marketing book is a great tool.I have presented this book to my clients during the initial phase, as we are looking at many different properties, to prepare them for what lies ahead and so that they can learn how to maximize the potential of their property to gain a wide customer base.I have also given the book to clients when we "close" the property so that they can learn different ways to maximize their income. Even when the clients have management experience this book can help with new ideas.I have received nothing but positive feedback from my clients on how this book has helped them and their success is my success! ... Read more

Book Description
A professional book and text for anyone interested in marketing in the nonprofit sector. Rados covers the entire field, from explaining what marketing is to describing the role of marketing in the nonprofit organization. He provides specifics on pricing, distribution, product, and marketing communications. He thoroughly treats raising money and attracting and keeping volunteers. By providing illustrations and examples, Rados teaches the reader to analyze marketing problems and make sound decisions. Of interest to nonprofit managers, marketers, and business students. ... Read more

Book Description
The most helpful blAnd of theory and nuts-and-bolts practice I've seen.
?William E. Cameron, director, Philadelphia YMCA Management Resource Center

Brings together in one volume the best concepts and methods to attract and satisfy customers, communicate an organization's message distinctly and effectively, and solve membership and program enrollment and retention problems. Focusing on how to get more customers, consumers, and volunteers, Herron shows how to evaluate the effectiveness of promotion efforts, and weighs the comparative advantages of various advertising and promotion media. A 15-point checklist for developing marketing strategy spells out the essential steps for finer marketing performance.

... Read more

Book Description
Don’t Let Your Online Business Get Lost in Cyberspace

E-commerce sales are predicted to reach $40 billion by 2010 and, as a result, online businesses are going to skyrocket 500 percent. The challenge for all online business owners is to attract new customers and stand out in today’s cluttered marketplace.

In Success Secrets of the Online Marketing Superstars, 24 of the most successful Internet Marketers in the world will share their proven strategies for making money online. The Who’s Who list of marketing stars will teach readers: •The most effective ways to bring traffic to your Web site •How to write Web copy that gets visitors to purchase •The biggest mistakes new online businesses make •How to automate your Web site and set up ongoing streams of passive revenue This book will help avoid years of guesswork and frustration, and teach you the most effective strategies for creating a profitable online business. ... Read more

Customer Reviews (29)

Worth Reading
As one of the first online marketing books I'd read, I got a lot out of it at the time.

Even though it was published in 2005, there are still plenty of nuggets of value to any novice looking to learn.

In the spirit of full disclosure, I should say that I am an attorney, real estate broker, investor, trainer, and author of another unique and highly readable book on real estate investing that can also be found here on Amazon -- The WealthLoop Series Beginner's Guide to Building Wealth Buying Houses: The Foolproof Roadmap to Real Estate Riches Without the Risks and Hassles of Landlording.Unlike many real estate investing books, it is written to be a genuine "How To" book that "takes you by the hand" and walks you through a step-by-step process for getting started in real estate investing -- investors across the country are giving it rave reviews. The book also includes sample leases, forms, and checklists, so that you can actually go out and implement the investing strategy it teaches as soon as you're done reading.You might want to check out the companion CD too -- The WealthLoop Series Beginner's Guide to Building Wealth Buying Houses (Combo Audio/Data CD): Author's Audio Commentary Plus Downloadable 32-page Marketing Manual, Checklists, Spreadsheets, and Forms.

A related program that's well worth checking out is:

The WealthLoop Series Beginner's Guide to Personal Wealth Creation (Combo Audio/Data CD): Audio Seminar With Downloadable 40-Page Action Manual.

Success Secrets of the Online Marketing Superstars
A very good compilation with plenty of referrals for further information from the writers and other sources.Multiple perspectives and useful information for beginners and seasoned veterans.

Online Marketing 101
This book was my first purchase of an online marketing book. After extensive research, I decided to purchase this book at my local bookstore. I've read it in 2 weeks while taking a MBA course!

I could not put this book down. It's packed with information to help jump start any internet venture--even mine.

I recommend you purchase this book. If you find any articles that deeply resonate with you, go to that website and review the product. Might just been that missing part of your program.

So, in retrospect--I'm glad I got this book.

[...]

Online Marketing Superstars Review
My summary of this book is as follows;
All of these people had a "Vision" which may not have been shared by others.
These people developed a Plan and most importantly, they acted on it.
They turned their Dreams into Reality by hard work.

There is NO easy way out unless you win the lottery and then statistically speaking within 2 years you will be in mega debt.

Vision, Plan, Hard work = success

I am in the book so....
I am in the book with a chapter on how to use conference call service to build your business.You will get different chapters on different technologies to use in building your online or brick and mortar business.

Mitch is writing a second edition with more good stuff and in depth information on unique techniques you can use to build customer loyalty etc. ... Read more

Book Description
Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research.

With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople. ... Read more

Customer Reviews (1)

Not what was expected
Beware. This is not the famous Sales Promotion: Concepts, Methods, and Strategies, co authored with Robert Blattberg. ... Read more

Customer Reviews (10)

Chock Full O Insight
We all have causes. These are the good things in life that make us human and happy. Most times, we want to do the right thing for the right reason. Often this involves spending our time and talent - not to mention hard earned money - for our cause. Robin Hood Marketing presents a keen look at the moments where we make the decision that a cause is just and that it deserves our attention. What I really enjoy about the book is the lessons it teaches in sharing our passions. The most important lesson I took from the book? It is the power of telling a story. The author grabs the reader from the very first chapter. Second most important? Its not about the cause itself...its about the people who find it valuable. In other words, its not about "me"...its about "you".

Serious marketing wisdom in plain language
The author has done a great job in distilling the marketing principles of the for-profit sector and applying them to the non-profit world. This is not a light over easy marketing for dummies book but is written by someone with real expertise and experience. That said, it is a not complex read and provides clear principles, compelling examples and great side-interviews with other non-profit marketers.
It is focused more often than not on social cause-related marketing which not all non-profits are involved to the depth described in this book. However the principles and practices described are applicable to all non-profit environments. An excellent read and a valuable resource.

A "must have" for every non-profit marketer
The practical advice in this book, told so elegantly and supported with fascinating case studies and interviews, makes it a "must have" for every non-profit marketer.It's one of those books you highlight, turn down pages to come back to, and put front and center on your bookshelf.One of the takeaways that has helped me see a new way to connect with our non-profit's audiences: "the goal is to show targets new ways to get what they already want or value."In other words, make it easy to see how our cause connects with what they already value, not necessarily educate them all about our mission.

Robs Rich Wisdom from For-Profits to Help Your Nonprofit
Katya Andresen has done the nonprofit sector a favor and put nonprofit and Social marketing concepts into plain English everyone can understand. Two quick helps from Andresen: 1. Move your organization beyond the big picture of your mission and focus on getting people to take specific action. 2. Stop talking to yourself in your marketing, align your communication with your audience's values and you will see greater response. This book lays out the "Robin Hood rules" for using big money marketing principles and turning them into affordable practical wisdom.

Robin Hood Marketing
There are hundreds of useful marketing books out there, but few authors have cut through the clutter to give practical strategic advise to non-profits in as effective way as Katya Andresen.Her experiences have led her to come up with simple to follow principles, that are backed up by excellent examples by a variety of experts in the field. Much of it is "common sense" put down on paper.The easy to read format and "real world" examples combine to keep you reading.

If you are looking for for a book that provides practical information for many types of organizations, especially ones that have little experience in marketing or public relations, this is it. The book would also be helpful for more established organizations to review to help them with strategic planning and cut through the clutter of outmoded thinking. ... Read more

Book Description
Get the hands-on experience you need to succeed


Effective sales management not only helps companies gain advantages over competitors; it also helps you gain key advantages in your personal career. With Dalrymple's Sales Management, 9th Edition, you'll learn how to get out there, manage a sales force, and help them sell. The authors show you how to develop a sales force, manage strategic account relationships, and motivate your sales force.


Now revised, this Ninth Edition presents the latest findings in sales force management research, along with examples and stories of current sales management practices.


Dalrymple's Sales Management, 9th Edition will help you:
* Think strategically about how to use the sales force to create customer value and competitive advantages.
* Enhance your data analysis skills with Excel, through a wealth of Excel-based problems.
* Apply what you've learned to real-world sales management dilemmas and a new continuing case.
* Develop the core competencies that every sales manager needs.
* Implement specific sales management tools for budgeting, sales forecasting, and designing sales territories. ... Read more

Book Description

Do You Want to Become a Multi-Millionaire Entrepreneur? Here’s How.

By the time Ryan Allis had reached the age of twenty-one, he had achieved the financial goal most people just dream about: He made built his company to one million in sales. Allis has since grown his company iContact Corp., a provider of Web-based email marketing and online communication softwares, to $10 million per year in sales, and has helped numerous clients increase their sales dramatically.

Now Allis shares the secrets of his lightning-fast success with you. In Zero to One Million, he details his simple yet innovative evaluation system of “Market-Advantages-Return” to help you determine if your business idea is viable. Once you have a solid foundation, you can apply his advice for successfully running your business-from initial planning to managing high-speed growth.

• Evaluate your business idea using the innovative MAR system
• Write a business plan sure to excite your investors
• Launch your company with minimal expenditure
• Boost online sales using cutting-edge marketing strategies
• Watch all your hard work transform into millions

Did you know that eighty-one percent of millionaires are entrepreneurs? Join the pantheon of successful businessmen and women with Zero to One Million.

Customer Reviews (20)

THE MANUAL for Creating a Company
Wow!I kept looking at the cover as I was reading this book. I can't believe the author is so young. (22) Shockingly helpful content.I have started two companies, but have not built anything close to what Ryan has done.I wish I had had this book 20 years ago.Grown men can learn from this.I am inspired after reading this book.His college decision shows amazing insight for his age.If you don't need it, have your kids read it.

Shockingly detailed. Everything you need to know to be successful in business.
Ryan is one of my buddies on the popular site, LinkedIn.I knew he was writing a book about his experience starting and growing a business but.. WOW... Ryan is the next Bill Gates.His recipe is boundless ambition, tech savvy and finding real problems to solve. I've been in marketing nearly 20 years and have built companies from zero to IPO, but my jaw dropped when I read this book.He knows things about growing a successful company that people 3x his age haven't figured out yet.

He has a gift and he's shared it with all of us step-by-step, including checklists.

Even if you work for someone else, this book will make a you a better employee... but after reading it, you won't want to make money for other people anymore.

I wish Amazon had six stars.I read a lot of books and this is the only one that I'd give six stars to.I'm that impressed.

Buy it.Buy it now. Read it twice and take action.

Good Read for Young Entrepreneurs
If you are interested in starting your own business - for any reason whatsoever - you ought to pick up a copy of this book. Unlike other young entrepreneurs, you simply can't chalk Ryan's success up to luck.

Now in the 3rd revision of Zero to One Million, Ryan is writing about - yes - the 3rd business he has built to a million in sales.

What Ryan is shy about saying is that in at least the previous two companies they hit a million in sales in the FIRST YEAR! And iContact is growing at an even faster rate.

Ryan has meticulously recounted what he has done, and what you need to do, to find similar success.

This is the perfect book for an entrepreneur
I have thought about starting my own business for ages and needed a book which would help me with ideas and provide motivation. And I need a lot of motivation because I have ADD. We ADDer's are known for becoming entrepreneurs and so I thought what the heck I will read this book and see if I can be one. Ryan doesn't just write, because he is a good writer, he writes because he has been there and done that. Okay, I might not have started my own business, but I feel as though I have followed in his footsteps by writing my own story of what I have done to succeed and believe others can do. Ryan's book is a Great book and if you would be interested in knowing what I wrote about, thanks in part to reading Ryan's book, you can find it here on Amazon too:

One Boy's Struggle: A Memoir: Surviving Life with Undiagnosed ADD

A must read for all entrepreneurs
This is an absolutely awesome book.Ryan has a knack for conveying complex information in a very readable and understandable way.He provides numerous tangible examples as he takes the reader on an exciting journey.

In his book, Ryan peals back the curtain and shows the reader what it's really like to build a company from scratch. The glory, the hard work, the joy, the downright perseverance, it's all in there. Whether you are at the stage of sleeping in the office because you have no where else to go, or are out raising venture capital - Ryan has a story that's relevant to your situation.

Best of all, Ryan is a true entrepreneur.He builds companies for the joy of building them, not for the money.In his book Ryan stresses that money should be a byproduct of creating your company not the goal of it. Wise words indeed.

If you are an entrepreneur, or think you might want to be, you owe it to yourself to read this book.You'll be glad you did.
... Read more

Amazon.com
Marketing your photographic services is a whole new ballgame in the '90s. Piscopo, a seasoned photographer's rep, cuts through all the bull that comprises so many "how-to-sell" books and helps the reader assemble a personal marketing strategy that should go a long way toward achieving the desired results. She discusses publicity, direct mail, networking, how to research prospective clients and keep established ones coming back; she also covers the basics of computer hardware and software, and explains digital imaging in depth.Book Description
New technology and an increased reliance on stock photos have dramatically altered the world of professional photography.Digital equipment and client requests have altered the scope of the very meaning of “photographer,” while scores of professionals who began and ran their businesses by referral and word of mouth are being forced to re-evaluate their strategies.Photographers, whether beginners or seasoned professionals, need new guidance to face the changed landscape of their industry.The Photographer's Guide to Marketing and Self-Promotion, third edition, by Maria Piscopo has been revised and updated to address the business in its state today.

Maria Piscopo, a professional photographer's representative for more than twenty years, is an expert at helping photographers to find more clients and make more money—no matter what the size of the individual operation. ... Read more

Customer Reviews (7)

Substandard reading- Not worth your money
This book sounds like a sales person yelling in your ear. The author is NOT an experienced photographer, nor does the author offer any resonable, useful tips. Very outdated material also, from 1995-1999! Its not helpful for the serious digital or medium format photographer or even for an amateur. Its simply a waste of money. Amazon has better books for serious photographers for sure.

Best photography marketing book I've ever read.
I really like this book a lot, and would recommend it to ANYone who is interested in learning more about photography marketing; more specifically, the different types of marketing.

It's written by a marketing specialist who works with photographers on marketing their own businesses. As a result, the book doesn't have many pictures, or a very interesting layout, but then again, it is a marketing book. I liked the testimonials given by professional photographers. They were very pertinent to the information provided, and gave the book more depth and application to real-life situations.

I would like this book a bit better if I were more interested in marketing, or if it made marketing sound a little more fun. It also wouldn't have hurt to add more photographs and color to the book. I'm a visual learner, and I think that may have helped me.

Good Quality book, easy to read and understand
Even a novice with only a little bit of understanding of how the marketing and business aspects of life work, will find this book easy to understand. Its stragit forward approach with real life examples and situations makes me understand it and look back on the information for later.

The price of the book with the photographers market 2005 book makes it a deal!

OK information
This book has some good information, but I was expecting a lot more.I would recommend "The Business of Studio Photography" by Lilley instead.

Useful and sound guidance to help you go Pro!
This book offers sound practical advice that will help you take your business to the next level.Sure... you may be a great photographer, but effective marketing will get your work in front of the right people.

This book will help you achieve this goal. I occasionally re-read it and it's invaluable. ... Read more

Product Description
Six Sigma is a highly flexible methodology and tool set, but few practitioners have successfully transferred the early successes Six Sigma enjoyed in manufacturing to sales and marketing. The opportunities to use it exist, but the expertise on how to apply it is lacking.This book provides step by step instructions on how to use data and measures to tackle common business challenges. An analysis of the territory planning process provides tools and techniques to improve the effectiveness of sales forces that suboptimize their efforts by calling on the wrong customers. It shows sales leadership how to use readily available data to ensure that the "right" customers are receiving the attention they need. It also quantifies the real cost of spending time with customers that are not improving the bottom line.A historical analysis of promotions takes the guesswork out of developing future sales campaigns. It does this by taking the time to define a specific goal and developing metrics that will allow side by side comparisons of past promotions. Once armed with this knowledge, future promotions stand a greater chance of achieving their goals.Other chapters cover projects on improving product launch sales, improving the effectiveness of the sales rep/sales manager field ride process, and sale representative hiring profiles. ... Read more

Customer Reviews (1)

Applying the Science of SIX SIGMA to the art of SALES & MARKETING
I was dissatisfied with the book as it dealt with non scientific or healthcare industries.
The fact the author came from Johnson & Johnson prompted me to purchase.

My focus is still to educate myself in the more intricate applications if Lean Six Sigma in marketing and probably sales.

Best BrianJ ... Read more

Download Description
Big Business Marketing for Small Business Budgets shows small business owners how to make the most of their limited marketing dollars by capturing the lifetime loyalty of their most valuable customers. ... Read more

Customer Reviews (6)

Hit's the mark with key messages
Having been a long time marketer for over 30 years and a self-described "student" of the business, it's easy to feel as though I've seen it all. Ms. McMurtry's book changed that for me. For once, it's apparent that someone in the marketing field "gets it". The strong emphasis on emotional marketing, a key component to why people buy; the emphasis on lifetime value of the customer; the real life examples of the wide range of topics she covers, should be required reading for anyone in a marketing function. It tells us point blank that if you are not in business to create emotional ties and experiential relationships in the marketing you do, you're not likely to grow your business--and that's why we are in business, isn't it? Thank you Ms. McMurtry for covering so much valuable ground in an easily readable volume.

Great for all types of small business!
Running a private music studio can be challenging, especially when it comes to the business end of things.Even though I have no employees, I found Ms. McMurtry's book immensely helpful.I especially appreciated the tips on identifying and connecting with my best customer.Learning how to write a marketing plan to support what I wanted from my business enabled me to keep my focus. The book helped me attract the type of students that best fit my needs while running my studio as an efficient, profit generating entity.I highly recommend it to sole practitioners, like myself.

Practical Advice with Immediate Value
While most books tell you what needs to be done, this one gives specific detail on *HOW* to do it.Within 10 minutes of cracking open this book I found several tools that will help my company determine the value of various customer segments - something we've managed on gut feel rather than actual customer data.The author also provides multiple checklists to help with taking a company's key management through processes to identify where marketing programs need improvement.Like many companies, we're undergoing a significant change in our business strategy due to geopolitical change and her tools will undoubtedly help us manage the change more wisely.

Practical Advice with Immediate Value
While most books tell you what needs to be done, this one gives specific detail on *HOW* to do it.Within 10 minutes of cracking open this book I found several tools that will help my company determine the value of various customer segments - something we've never on gut feel rather than actual customer data.The author also provides multiple checklists to help with taking a company's key management through processes to identify where marketing programs need improvement.Like many companies, we're undergoing a significant change in our business strategy due to geopolitical change and her tools will undoubtedly help us manage the change more wisely.

GREAT MARKETING PERSPECTIVE
This book offers both the beginning and experienced marketing professional with a good overview of basic and advanced marketing concepts. Good examples and case studies. McMurtry's passion for lifetime marketing is contagious and should excite and inspire business owners. Highly recommended. ... Read more

Customer Reviews (7)

Excellent book on designing a channel program
It's an easy, quick read and sticks to all the pertinent information without adding unnecessary complexities. The author speaks from experience of the ins and outs of designing and managing the channel. He is able to cover strategy, tactics and theory as well as get down to the nitty gritty personal relationships and politics of being a "channel master".

If you are designing a channel program, this books is an excellent place to start.

All you need to know about distribution channels !
This book is a rare example on how it is easy to teach the concepts, show practical examples, and summarize everything in 250 pages without relying on unnecessary phrases and words that just repeat the same idea again and again and increase the size of the book to 1000 pages. The author provides detailed explanations on the structure and functioning of distribution channels and depicts a way to effectively build a succesful channel from scratch. He goes beyond the basic concepts to show additional and important information on antitrust laws and international distribution and competition.

I would recommend reading this book and keeping it as one of your reference books to consult whenever you're up to consider changes in the distribution system that arise because of competitive pressures, changes in customer behavior, or new product launches.

Perfect for the begining marketer!
This book is perfect for the person who does not even know where to start. It takes you through each stage of distribution, and how to evaluate what is best for your situation. An excellent buy when you need REAL answers.

Everything You Need to Know and More
Brilliant! I've been involved with industrial distribution for well over twenty years.Rolnicki has proven there is still much to be learned, considered and applied.Must reading for anyone that has anything to dowith any channel of distribution.

Excellent book
A very sound, practical guide to channel management.It's one of maybe a half dozen books on the subject that should be part of the "core curriculum". -Larry Friedman author, "The Channel Advantage" ... Read more

Book Description
What It Takes to be a Leader in Hospitality Sales-Principles and Techniques for Success What's the key to success in today's competitive hospitality industry? Sales-the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that's right for them. Hospitality Sales: A Marketing Approach provides in-depth instruction based on the strategies of leading hospitality organizations. This comprehensive book introduces crucial sales and marketing concepts and describes how they apply to hospitality businesses and customers. An unparalleled teaching resource, this book:
* Presents selling as the vital link between marketing and operations
* Explains concepts and practices with clear, real-world examples
* Explores sales management technology, from office automation and yield management technology to point-of-sale systems and guest service technology
* Provides summaries and discussion questions at the end of each chapter
* Features a quick-reference glossary of important terms
Hospitality Sales: A Marketing Approach introduces students in any undergraduate program to the real world of hospitality sales and gives them the solid grounding they will need to embark on a successful career in hospitality sales. ... Read more

Customer Reviews (1)

Good intro to the industry; good refresher course
I have to give this book a thumbs up.Real world examples.There are terms that are used throughout the book that are emphasized, and not relevanet to the real world.I have five years of Hospitality Marketing/CVB experience; I have been out of the business two years and this is an excellent refresher course. ... Read more

Book Description
The Marketing Manager's Handbook details the proven techniques required for the planning, development, and successful execution of marketing programs for companies of all sizes selling their products in business-to-business, trade, high-technology, and industrial markets.

The definitive A-to-Z marketing reference for marketing, sales, and product management professionals, The Marketing Manager's Handbook is the 512-page desktop reference for marketing executives who want to improve the implementation and effectiveness of their marketing programs, to increase sales for their companies.

Using real-world marketing techniques proven successful in a wide variety of companies and industries, The Marketing Manager's Handbook provides the practical insights and the advice marketing professionals need to enhance their professional development, and to increase their chances for sales success in any marketing project.

The Marketing Manager's Handbook details the essential principles and tradecraft required to execute successful business-to-business marketing projects in today's challenging global environment:

• Keys to developing effective marketing plans and prospect selection; • Executing sales and inquiry-generating advertising and direct mail programs; • Developing effective marketing collateral; • Using the Internet to promote and sell business-to-business products and services;• Successful trade show planning, presentation and execution;• Implementing no-nonsense, sales-boosting PR programs;• Marketing for start-ups and new product launches;• Sales turnarounds;• Many more practical marketing techniques proven in real-world applications

The only goal of any marketing program is to generate sales. And the best way for marketing managers to meet this goal is through clear and persuasive presentation of their product's most compelling sales benefits, and basic, down-on-the-ground marketing execution. The Marketing Manager's Handbook is every B2B marketing manager's step-by-step roadmap for planning and executing the major marketing activities required for sales success in any company marketing project.

Truly comprehensive in scope, covering 512 pages and featuring over 140 actual, proven examples of successful marketing projects and informative sidebars, The Marketing Manager's Handbook is the indispensable desktop companion for successful planning, execution, and management of virtually any marketing project faced on-the-job by today's B2B, trade, industrial, and high-technology marketing professional. ... Read more

Customer Reviews (5)

Fantastic Marketing Book Without The Jargon
I spent hours trying to find a book that was specific to the industry I worked in - Business to Business/Industrial.There was nothing available in local stores.After finding, ordering and receiving The Marketing Managers Handbook I am convinced that if you do work in this industry, it is the best investment you could make for the marketing department of your company.I bought copies for everyone in the Marketing Team and it has really helped them implement and share ideas on a local basis.

Funnily enough, the book even cited examples of marketing completed by our US parent company - that's how specific this book was!Love it and recommend it.

If you could only buy one marketing book ...
... this should be the one you get. Eric Gagnon has packed more information into this book than any other marketing book I've seen. It's not filled with tons of theory or high level strategy. Instead, The Marketing Manager's Handbook literally helps you roll up your sleeves and get started.

You'll find excellent information and hands-on guidance in the following areas:
- Determining the appropriate marketing mix
- Effective messaging that conveys the "right" positioning
- Creating marketing deliverables
- Planning & executing direct mail & advertising campaigns
- Web site planning, design & launch
- Leveraging the internet to grow your business
- Maximizing your trade show opportunities
- and much more.

You get more good advice in EACH chapter of The Marketing Manager's Handbook than you generally get in an entire book by other authors on this topic.

If you're ready to get your marketing engine in gear, get this book!

Best book I have found on Marketing Tactics
Most marketing books want to deal with big picture topics like strategic planning, competitive analysis and market research.Speaking from experience, these are topics that take up a small percentage of the time for most real-life marketers at B2B corporations. Most of my time is spend on implementing marketing tactics to increase the number of sales leads that my company recieves.This book is the best book I have found for providing real-life advice on how to successfully implement the major marketing tactics that you should be using to increase sales at your company.I have been looking for a book like this for years.

A Complete Marketing Education
If you are looking for a book on marketing that covers every aspect of marketing including direct mail, advertising, trade shows, planning, metrics to measure success, writing copy, internet marketing, special problems of startups, and marketing turnarounds this is a book that you will want to put at the top of your list of possibilities."The Marketing Manager's Handbook" is filled with knowledge distilled down to an understandable level and replete with illustrations and example that clearly show exactly what the author is discussing.Mr. Gagnon has a great knack for describing each concept in sufficient detail that the reader can follow along and comprehend, and yet knowing when to stop and move on to the next topic.This ability keeps the entire book tight, concise, and informative even though it is almost 500 pages.Examining in detail both the practical and theoretical sides of marketing "The Marketing Manager's Handbook" is a complete marketing education and a very highly recommended read.

A recommended "how-to" primer, reference, and resource guide
Authoritatively written by Eric Gagon (President of GAA, a successful marketing, product development, and professional development consulting firm), The Marketing Manager's Handbook presents practical and proven marketing techniques for business-to-business, trade, industrial, and high technology markets. Step-by-step guidelines, extensive examples and illustrations, warnings of common pitfalls, and more, fill the pages of this exhaustive and very highly recommended "how-to" primer, reference, and resource guide for anyone charged with sales and marketing managerial duties and responsibilities for operation ranging from a small localized operation right up to an international conglomerate. ... Read more

Book Description
Anyone who wants to make millions as a real estate professional isgoing to have to get up to speed fast on his or her presentation skills. This money-makingguide gives real estate professionals the tools and advice they need to create and deliverthe kind of powerful presentations that win important listings and show off property togreatest effect.

For agents and brokers who want to increase their business and earnings even in aheartlessly competitive market, Real Estate Presentations That Make Millions providespractical, proven tips and techniques for:

* understanding client needs
* preparing a presentation
* assembling presentation aids
* capitalizing on the all-important first contact
* creating a listing presentation
* building a buyer presentation
* and much more

A great presentation often makes the difference when it comes to gaining a client orclosing a sale. This is an essential book for anyone serious about their real estate career. ... Read more

Customer Reviews (2)

An effective, powerful presentation which will win listings and generate sales.
Real estate professionals and libraries catering to them will find plenty of specific tips applicable to industry objectives in Real Estate Presentations That Make Millions, a guide produced by a real estate expert and author who became an agent at 19 years and made himself a master of the presentation, quickly becoming one of the top one percent of Realtors in the country. His book reflects years of speaking engagements on the topic and provides the tools and approaches readers need to deliver an effective, powerful presentation which will win listings and generate sales.

Systems and Presentations that Really Work.
I have known Jim for about 7 years and he has also impressed me as dynamic, young individual that knows exactly what he wants, and already has the plans mapped out how to get it.He proved that by listing and selling hundreds and hundreds of homes using systems, presentations and marketing methods that he created. Jim has mastered how to serve the customer efficiently and how to communicate with the customer effectively. Now you can learn those techniques from him. ... Read more