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From its pre-war origins as an ill-prepared force hindered by political and economic wrangling, Bomber Command became a major contributor to victory in World War II. It later possessed a mighty nuclear-armed fleet of V bombers, capable of hitting the Soviet Union hard during the time of the Cold War. This book provides a detailed chronological account of the Command's changing fortunes, from its formation in 1936 through to its demise in 1968. In addition to coverage of the men and machines the author also takes a look at the political and economical influences that played their part in shaping the Command. ... Read more

Product Description
This title imagines, envisages and delivers the brands of the future. From a basis of forward-thinking research into demographic, cultural, technological, consumer and other trends, leading creative thinkers in advertising and design create new visions of how we might buy. "Soon" reveals the inner workings of the design and advertising industry at its most premium point: the brand. It does this not by analyzing the past, but by getting inside the rules that will govern the future. The should be a useful reference for all practitioners of advertising, design and related communication areas. ... Read more

Customer Reviews (1)

Little better than common showcase books
You probably know what I mean with "showcase books", lot of samples of design works, few comments about the case studies. Well this book fall within this category, but it's an interesting alternative containing layout experiments, style exercises and funny, very funny fake trademarks and corporate identities studies. You will see packaging for DNA-mutating cereals, advertising for software upgrade for human brain, lots of nonsense but quite inspiring.
Again, if you're looking for something to read, this is not your book, but it's a funny one to watch.
What do I like most? The thermo-sensitive inks used for the cover :-) ... Read more

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First published in 1985, this up-dated version includes additional text and photographs, bringing the story up to date. This is the last of the "area" volumes in the "Action Stations" series. ... Read more

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Throughout World War II, RAF Coastal Command had aircraft airborne on patrol for the 24 hours of almost every day for more than five years. Most spectacularly it was attacking German shipping and the U-boats that threatened to starve Britain of food and the means to fight. But its responsibilities also included 'weather' flights, photo reconnaissance and air-sea rescue in a "parish" that stretched from Iceland to the Azores. This study offers an insight into the life and times of the RAF Coastal Command throughout its 33-year history - little known by the public, or understood by the rest of the Royal Air Force. Also included are details of the weapons, equipment and tactics deployed and, postwar, the development of the Shackleton and Nimrod. The book is a companion volume to "RAF Fighter Command". By the author of the "Encyclopaedia of Modern Royal Air Force Squadrons". ... Read more

Product Description
Note from Publisher: This is the old edition of Lonely Planet's guide to Central Europe.

Lonely Planet's new edition of Central Europe may be found by typing the ISBN number, 174059763X, into the search box.

The fantastic new 6th edition has insider tips and tried-and-true itineraries to make trip planning easy, discerning coverage of the region's fascinating history, and essential, in-depth coverage for hitting all the major sites. ... Read more

Customer Reviews (5)

Lonely Planet Central Europe
This is just what I ordered, good condition, notes from previous owner will be helpful on trip to Central Europe.

Lonely Planet Central Europe:Stretched Too Thin
Naturally, because of the number of countries this book covers, it is far less detailed about any one country than Lonely Planet guides covering single countries or a smaller number of countries.Still, for my purposes--a 15-day motorcoach tour including Frankfurt, Berlin, Warsaw, Krakow, Budapest, Vienna, and Prague, with just a day and a half or so in each city--it proved adequate.Few people will have room enough in their carry-on or checked luggage to carry a book for each country visited during such a tour, so one is stuck with a single multi-country guidebook.

I don't understand why Lonely Planet included Switzerland and Slovenia in this book.If one is traveling to Krakow or Prague, one usually doesn't travel to Switzerland during the same trip.

My basis for comparison was the Lonely Planet guide to Belgium.Belgium's a small country and the guidebook covered just Belgium, so the editors had room for all kinds of fascinating descriptions and inset articles providing detail, such as several articles about beer styles, breweries, and top pubs, battlegrounds, and the scatalogical nicknames Belgians have for people of other cities.That was the best guidebook I've ever used.

Travel Guide
Bought Lonely Planet's Central Europe guide. Good and fast service. Will use same supplier in future if needed.

Unstatisfied
My boyfriendand Itravel a lot, and we usually take a lonely planet along with us.
The Central europe one, we've only used it for the Check Republic. It was alright but we think that the tips you usually get in this guide seemed to be missing. For the basics is fine, but we weren't totally satisfied with it. We understand that is not only about one country, that includes other's as well and the information is shortened, but anyway,it was of help only to a point.

We hope this information is of help for you,
kind regards
Lucila Lauda and Ulrik Bechtold

Mediocre Guide, but there really isn't anything else
There aren't too many guides out there specific to Central Europe.The book was helpful for general reference but, lacked any good detail for traveling.The maps were somewhat helpful, but always seemed to be just limited enough so it didn't show where you wanted to go.The book is great for the tourist that doesn't want to get away from touristy places.If you want to go local this book is not helpful.And what is it about travel books?When are they going to make a travel book that you can seperate out the sections you want?If you don't want to carry around some 10 lb brick of a book and only the sections you need.I know the technology is out there. ... Read more

Product Description
This reference work attempts to define and illuminate each major aspect of modern environmental science. It describes scientific terminology related to the field, regulatory agencies and environmental laws, individual environmentalists and events that have had a profound effect on the environment. ... Read more