Product Description
Although James Laughlin (1914-1997) came from one of Pittsburgh's leading steel-making families, his passions were literary rather than industrial--he wanted to be a poet. Laughlin was a freshman at Harvard when he traveled to Rapallo, Italy, in 1933 to meet Ezra Pound (1885–1972), and he returned the following year to enroll in the poet's "Ezuversity." Pound dismissed Laughlin's poetic talents, advising the wealthy young man to make himself over into a publisher. Laughlin did just that, founding New Directions Press in 1936.

For much of the 1930s prior to World War II, Laughlin and Pound were friends, business associates, collaborators, student and teacher, and even at times son and surrogate father. But Laughlin's investment in Pound--and their friendship--was severely tested by Pound's wartime propaganda broadcasts for Italian state radio, his capture and abortive trial for treason, and his thirteen-year stay as a mental patient in St. Elizabeth's Hospital. Following this scandal and disgrace, the reading public no longer wanted to buy Pound's books, and the critical establishment dismissed him as a Fascist crank.

Laughlin and New Directions responded by marketing Pound in such a way as to convince consumers that the poet's importance needed to be judged solely on aesthetic grounds, and that his political beliefs were irrelevant to his accomplishments as a pioneering literary artist. With Pound's encouragement, and despite the poet's oft-expressed opposition to the mixture of commerce and art, Laughlin used such marketing tools as advertising, the cultivation of friendly critics, and the development of the trade paperback to enhance Pound's reputation.

Drawing on a wide range of sources--including interviews with Laughlin and other New Directions staffers and published materials from numerous literary archives--Gregory Barnhisel tells the story of the personal and professional relationship between one of the twentieth century's most controversial writers and his loyal and innovative American publisher--a relationship that eventually helped remake literary history and continues to shape our understanding of modernism itself. ... Read more

Customer Reviews (1)

Author and his publisher
This carefully researched book reveals the role of Ezra Pound's publisher in massaging his reputation, especially after World War II and the poet's disgrace of being confined in a mental institution.It is not entirely clear what specific qualities the publisher found in his poet.However, this book is a contribution to the now embattled Gutenberg Galaxy, the field of book culture, which is not always they way we simple readers would expect.I spent five years in publishing and found the account very believable. ... Read more

Product Description
This is an EXACT reproduction of a book published before 1923. This IS NOT an OCR'd book with strange characters, introduced typographical errors, and jumbled words.This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book. ... Read more

Product Description
These diaries, covering the decade following the death of her husband in 1892 until they end in 1902, chart the course of Lady Gregory's gradual but remarkable remaking of her life. The diaries present an account of her evolution as a nationalist and of her involvement in literary circles. ... Read more

Product Description
This is a reproduction of a book published before 1923.This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process.We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide.We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book. ... Read more

Product Description
Publisher: Cambridge [Eng.] The University pressPublication date: 1899Subjects: EunomianismHoly SpiritSermons, GreekNotes: This is an OCR reprint. There may be typos or missing text. There are no illustrations or indexes.When you buy the General Books edition of this book you get free trial access to Million-Books.com where you can select from more than a million books for free. You can also preview the book there. ... Read more

Product Description
Publisher: London, SherwoodPublication date: 1836Subjects: MedicineNotes: This is an OCR reprint. There may be numerous typos or missing text. There are no illustrations or indexes.When you buy the General Books edition of this book you get free trial access to Million-Books.com where you can select from more than a million books for free. You can also preview the book there. ... Read more

Product Description
Written by one of today's leading authorities on global branding

Establishing and managing a global brand­­is made more challenging by the cultural, political, and economic differences that exist among the world's consumers. Branding Across Borders addresses the issue of global branding head-on, going beyond the brand itself to address how a corporation must fine-tune its own organizational structure before it can effectively extend and manage its brands in the global marketplace.

Branding Across Borders offers key insights on developing a powerful, memorable global brand strategy. Executives of all levels can look to it for:

• A 10-step strategy for communicating a brand in an interactive world
• Examples of successful global branding as practiced by today's leading international marketers
• Key insights from the Corporate Branding IndexTM­­an annual survey designed to spotlight vital branding practices and statistics

Customer Reviews (1)

Corporate branding consultant promotes his view
Before buying this book it may help you to know that the writer is CEO of CoreBrand - Corporate Branding LLC, a smaller version of Roper Starch Worldwide, or Interbrand. As such it treads a thin line between general usefulness to the marketing manager and promotional material for CoreBrands own proprietary models such as their "brand power" ranking system. Although the book does not give away too many secrets about how CoreBrand's models actually work.

Whether the text will be of use to you depends largely on your needs. For a marketing manager the price of this book is a lot cheaper than a consultant's per diem. For an MSc or MBA in Marketing this book is not academically rigorous enough to be of much use to you. There are a wealth of academic texts that will give greater insight and hard case evidence into the pros and cons of globalizing brands. Author names to search under are Aaker, Keller, Usunier, Jeannet, Hollensen, Kashani among others. ... Read more

Product Description
The Collector's Handbook is a step-by-step guide for collectors. From record keeping and preservation to tax planning and estate disposition/liquidation methods, this handy primer cuts right to the chase on every topic. It is mostly written to the active collector, but pertinent chapters also have "Tips for Heirs" sections to aid non-collectors in avoiding common pitfalls when inheriting a collection. (And once you've read this book, its convenient size makes it perfect for inclusion alongside your collection in a storage vault or safe deposit box.)

Written by two owners of Heritage Galleries, the world's largest and most respected rare coin and collectibles dealer and auctioneer, The Collector's Handbook offers sound advice and the experience gained from billions of dollars in collectibles transactions over four decades.

The precursor of this book, titled "The Rare Coin Estate Handbook", was the winner of the Robert Friedberg Award from the Professional Numismatists Guild: Best Numismatic Book of the Year. ... Read more

Customer Reviews (3)

There's no excuse not to buy this book!
I agree with Bill Murray (in the Editorial Reviews section) that not enough people will read this book. It is priced moderately enough that there should be no excuse for any collector not to buy one. As one who collects both coins and banknotes, I find very often too much emphasis is given to coins; very little to banknotes. Fortunately, the book does not omit banknotes. (Just a prejudice of mine!).

Numismatic Book of the Year
My name is Lee Martin and I am the founder of the Numismatic Literary Guild. I have been privileged to review many books and usually they are mostsatisfactory, however few are regarded by me as N.L.G. Book of the Yearmaterial. This book, in my view, merits that thought. It is for everyone in numismatics and is even a "must have" for those who maybecome heirs, but lack the know-how of what to do next. Senior citizens, like myself, will be especially happy with the interesting stories of estates,etc. I had intended to just scan the book but it was so interesting I stayed withit until I had read it all. EVERYONE should own it if coins are involved in their activities. I highly recommend this book and wish to congratulate all involved in its production.

Must Reading for every collector!!
A wealth of sound and practical information, written in a clear and concise manner.Leroy Van Allen, numismatic author ... Read more

Product Description
Fundamentals of Momentum, Heat, and Mass Transfer, now in its fifth edition, continues to provide a unified treatment of momentum transfer (fluid mechanics), heat transfer, and mass transfer. This new edition has been updated to include more coverage of modern topics such as biomedical/biological applications as well as an added separations topic on membranes. Additionally, the fifth edition will focus on an explicit problem-solving methodology that is thoroughly and consistently implemented throughout the text.

Designed for undergraduates taking transport phenomena or transfer and rate process courses. ... Read more

Customer Reviews (13)

Nice book
Great book, good format, good pictures but not too busy.Does a good job of explaining clearly and giving good examples and practice problems.

Review
I wish there were more example problems in the textbook. Some problems in the textbook require you more knowledge than the book offers.

Excelente !!!
Buen libro para Transferencia de Calor , se divide en 3 bloques .
1.- Dinamica de fluidos
2.- transferencia de calor
3.- transferencia de masa

Este libro esta enfocado a la parte de Ingenieria Mecanica .

Compre el libro usado y llego en perfectas condiciones .

Thanks for the timely shipment of the Book!
I recieved the book in great conidition shortly after I ordered it! two thumbs up!

better than most engineering books but still need work.
Book is more illustrated and has more examples than other engineering texts i've used.However it needs more examples and needs to explain things in a step by step fashion.It assumes you already know everything. ... Read more

Product Description
In Friends, Foes & Fools, Dr. James Merritt shows why no book ever written has been a better or more practical self-help guide than the Book of Proverbs in helping fathers guide their children toward the right choices in life, and away from the wrong ones. ... Read more

Customer Reviews (2)

Excellent resource for fathers
This book is an excellent resource for men who want to better raise their children, and become better fathers.It teaches how we can become wiser in a world that is content with dumbing us down and how to stand up for our beliefs and what is right.It uses the Bible as its resource and the examples of wise Biblical leaders such as Solomon.It's easy to read and undertand, and I definitely recommend it.

Fatherhood is Forever
This is not a study of Proverbs but a study of Christian fatherhood issues for men who have chosen or considering that worldview. In that case FFF would be a great tool for a young men's discipleship study or a father - son study. A hardback copy would be an excellent gift idea. The book is filled with fun, colorful illustrations that make reading easy. The author deals with the usual social ills of words, sex, temper, alcohol, money, work and friends. The strategy of the outline should not be overlooked: What is fatherhood? What are the issues? What will you do? As a father, leader and discipler of four (now seven) children and grandfather of five, this will certainly be a top shelf reference in my library. Men who understand and are in the game should strongly consider this book. If the cover picture doesn't hook you, don't buy it. ... Read more

Product Description
A finely honed image is essential for positioning a company for maximum growth and is a powerful marketing asset. Marketing Corporate Image will help your students learn how to get the most impact from an image advertising budget.

It includes tips on integrating websites and other media into corporate marketing efforts, and it provides recent case studies and examples of successful image advertising campaigns from well-known companies including General Electric, GTE, Xerox, and Eastman Kodak. ... Read more

Customer Reviews (5)

Excellent research material
I am currently engaged in an MBA dissertation on the state of MBA programmes and found the referrals to companies as brands very helpful. The book clearly sets out the marketing of a service brand and contains many helpful hints that are not repeated in other texts.The book is easy to read without being superficial.

I look forward to reading other material by these authors.

Excellent research material
I am currently engaged in an MBA dissertation on the state of MBA programmes and found the case study on the MBA phenomenon in America exactly what I needed.

The book clearly sets out the marketing of a service brand and contains many helpful hints that are not repeated in other texts.The book is easy to read without being superficial.

I look forward to reading other material by these authors.

"I found it to be well organized and helpful."
Many case studies throughout.Clearly written,easy to understand.Good interviews with other professionals like myself. It has been helpful in my business, I use it all the time.

Marketing Corporate Image by James Gregory
I found the material in this book to be very well organized and helpful.The case studies and interviews are of particular use in my business dealings.

Disappointing
Simplistic, outdated and self-promotional. If you know anything about branding, you'll be bored. If you don't know anything, you still won't after you read Marketing Corporate Image. ... Read more

Product Description
Grow a bumper crop of crunchy cabbages, crispy cauliflower, sweet baby brustels sprouts and mouth-watering Kale without using chemical fertilizers or poisonous pesticides - the "Origiganic" way!

It has been only since the 1960s that dangerous petroleum-based fertilizers and pesticides have been in widespread use, so any serious gardening "how to" treatise published prior to 1960 will, quite "naturally," exclude their use. "Origiganic" is a new word we have coined here at Better Days Books to describe these time-tested, chemical-free "original" methods of growing food in our backyards, gardens and even on full scale farms. With THE BETTER DAYS BOOKS ORIGIGANIC GUIDE TO GROWING CABBAGES AND CAULIFLOWERS (Original publication date: 1889) you'll be well on your way to producing a better, healthier, safer, and even generally less expensive bounty of fabulous, poison-free food - for your family and for the marketplace. ... Read more

Product Description
How to Perform a Psychic Reading: A Beginner's Guide to Reading TarotCards is a fun and entertaining book that explores the reader'snatural psychic powers. Readers can discover the inside secrets ofreading the cards in just a lunch hour with this book. Actual exampleswith pictures and charts make tarot card reading a simple and excitingadventure.

The book is written to make it easy for anyone to perform a psychicreading.The entire experience of a psychic reading is covered indetail. From choosing the correct tarot card deck to the 101 mostfrequently asked psychic questions, the reader will have the completeformula to answer even the most difficult questions. ... Read more

Customer Reviews (7)

The worst tarot book ever!
This must surely be the worst tarot book ever written.
Totally banal, especially the section "101 frequently asked questions.", these are supposed to be psychic questions e.g. "My boyfriend smokes. ......Is it unreasonable for me to ask himto quit smoking?".?????!!!! And most of all the book is stupendously overpriced, with very little helpful information at all; and a misleading title as well.

Get paid for Readings
Great beginners book.Easy to read and understand. Great for at home telephone readers, email now to start working.

Great beginner insight
I started with another book and then read this one, but it was most helpful.I was able to learn basics and get a better insight to tarot cards and psychic reading.

This is an EXCELLENT book!
I was looking for something that would allow me to read cards in a short time. I looked at several other Tarot books but they were filled with an information overload of Tarot symbolism. This book gets right to the point. Highly recommended!

A Waste of Money
This book is without a doubt the least informative Tarot book I've ever read. The section regarding the "most frequently asked psychic questions" is larger than the informational section giving card meanings. The Minor Arcana cards are given only the briefest description - in fact, they are all given on the same page - all 4 suits! It reads like a vacation brochure. The one saving grace is the guide for putting the cards together in an actual spread. Otherwise, this book is only for someone looking for the VERY bare essentials. ... Read more

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Containing An Account Of His Life; His Eminent Public Services; His Brilliant Career As Orator; Selections From His Speeches And Writings. ... Read more

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Customer Reviews (2)

A Captivating Account of Science and Adventure in the Early West
Who ever said that history was dry?Moore has interwoven first rate field science history with a series of captivating adventures in which American geologist Clarence King and his best friend, James Gardner are repeatedly thrown into life-threatening situations, including being spread-eagled by Indians with the makings of a fire set upon their stomachs in order to effect the most slow and unbearable death; another adventure finds King galloping ahead of bandits intent on taking his life.

Moore's account of the life and accomplishments of Clarence King, whom Henry Adams (the prominent Harvard professor and descendant of two presidents) called the greatest American of his age, is based partly on letters and other primary historical materials that Moore himself unearthed.In the 1850's, Yale-trained prodigy King, at age 25, organized and led a precurser to the U.S. Geological Survey called the "United States Geological Exploration of the Fortieth Parallel", hence the book's title: "King of the 40th Parallel".Such a lofty appointment of one so young certifies to the inordinate esteem in which the young King was held by those in power in Washington.King's fortieth parallel survey was so brilliantly conceived and cornucopian in its accomplishments, that three competing federal surveys, formed shortly afterward to map other regions of the nation, patterened themselves after his model.His singular performance in leading the survey for twelve years and writing and editing a landmark series of volumes and atlases propelled him at the age of 37 into the directorship of the U.S. Geological Survey at its founding in 1879.And the astonishing, secret details of King's private life -- unknown to all until his death -- will make the reader yearn for a full length sequel.

Who better than to have written this history?In the preface to this excellent and fascinating book, science historian William Glen notes that James Moore is uniquely equipped for the job.That claim seems justified as the thoughts, activities, and scientific products of Clarence King are voluably unfolded, revealing significant overlap with much of Moore's own distinguished geologic career.Both men earned their exceptional reputations in Earth science mainly through years of pioneering field work in the American West.

A Scientist's Take on an Extrordinary Surveyor
I really enjoyed King of the 40th Parallel by James Moore.Much has been written about the extraordinary Clarence King, the leader of the 40th Parallel Expedition and the first director of the United States Geological Survey.And no wonder,-King is fascinating, not only for his contributions to the exploration of the West, but for his superstar personality.
I have known the author as a friend and colleague for many years and as a geologist, I appreciate Jim's details of King's geographical and geological explorations.Jim Moore brings to King's biography his own expertise in geology and geography, having spent many years studying the geology of the Sierra.Moore's varied geological adventures, from mapping Sierra granites to seabottom explorations off Hawaii, give him an explorer kinship with King.Jim has enriched King's story with background material of the procedures and instrumentation of that early cartography.He expands on the lives of King's significant colleagues, and he has noted the many firsts in geologic and geographic discoveries.The meticulous observations and recordings of King's surveys became baseline standard for the U.S. Geological Survey when it was established in 1879.

Jim has not dramatized some of the stranger twists in King's life, but presented them in astraight forward manner.Jim's book is rich in material from original letters, especially newly-discovered letters of King's colleague, James Gardner, to his mother during the explorations.Gardner was a life-long friend of King and chief topographer on his expeditions.In addition, the book is rich in pictures and drawings, bringing a feeling of the times.Extensive appendixes include original letters.Some, accounting for government equipment, seem a bit superfluous, but they do flavor the history and at least show that government bureaucrats have not changed much in the last 140 years. ... Read more

Customer Reviews (1)

Erosion and Sediment Pollution Control
For those who have the need to determine erosion factors and soil loss this is an excellent book.I have used it to check the results of computer modeling programs for terrace and water impound srtuctures; the programswill only see what is placed in.Using the formulas longhand the flaws inthe imputes can be found.I like the book very well. ... Read more

Product Description
This Book Is In Latin. Due to the very old age and scarcity of this book, many of the pages may be hard to read due to the blurring of the original text, possible missing pages, missing text and other issues beyond our control. ... Read more