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         Advertising:     more books (101)
  1. Ogilvy on Advertising by David Ogilvy, 1985-03-12
  2. Tested Advertising Methods (Prentice Hall Business Classics) by John Caples, Fred E. Hahn, 1998-07
  3. Confessions of an Advertising Man by David Ogilvy, 2004-08-01
  4. Creative Advertising, New Edition by Mario Pricken, 2008-06-23
  5. Truth, Lies and Advertising : The Art of Account Planning by Jon Steel, 1998-03-13
  6. My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) by Claude Hopkins, 1966-01-11
  7. The Advertising Concept Book by Pete Barry, 2008-07-21
  8. Scientific Advertising by Claude C Hopkins, 2010-09-19
  9. Contemporary Advertising by William Arens, Michael Weigold, et all 2008-10-24
  10. The 33 Ruthless Rules of Local Advertising by Michael Corbett, Dave Stilli, 1999-01-01
  11. Local Online Advertising For Dummies by Court Cunningham, Stephanie Brown, 2010-03-29
  12. Ultimate Guide to Pay-Per-Click Advertising by Richard Stokes, 2010-03-31
  13. Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who are Dissatisfied with the Results They Get From Their Current Advertising by Bill Glazer, 2009-09-20
  14. Dynamics of International Advertising: Theoretical and Practical Perspectives by Barbara Mueller, 2004-05-30

1. Advertising.com Superior Technology. Superior Performance

http://www.advertising.com/

2. IAR: Internet Advertising Report
Offers a daily collection of news articles pertaining to Internet advertising and marketing.
http://www.internetnews.com/IAR
Regional News: Boston D.C. New York Silicon Valley More Tech News: Newslinx
internetnews.com
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Internet Daily
Html Text Internet Advertising Report
Html Text Boston News Html Text DC News Html Text NY News Html Text SiliconValley News Html Text select a newsletter above, type your email and click the arrow to sign up! DJ 30 NASDAQ 05:21 PM Market data delayed a minimum of 15 minutes Internet News Internet Investing IT Windows Technology ... Execs and Accounts for April 2, 2003 Klipmart launches a Hewlett-Packard sponsored campaign promoting the 2003 Forbes 500 List; Bloomberg relaunches its site in consultation with Funny Garbage; DoubleClick expands its relationship with Media Contacts. W3C Advances Web Document Specification WS-I Forges Web Services Security Group eBay Ends AOL Ad Sales Deal AOL, Infinity in Content-Swap Promo ... Microsoft Denies Paid-Search Plans [April 2, 2003] UPDATE: A Wall Street analyst says Microsoft is planning its own paid-search moves, but the company says he has it wrong.

3. AAF: American Advertising Federation
Get events information, press releases, and links to publications and local chapters.
http://www.aaf.org/
Quick Navigation Jobs News Resources Awards Sponsorships The AAF Foundation Click Here to View the 54th Advertising Hall of Fame Photo Gallery. AAF Members Save up to $150 on Adobe Products! Special Offer for AAF Members - 6 Free Issues of the New ADWEEK. ...
Jobs

Site designed and implemented by DMIND Corporation
Site hosted by Cobalt Learn why the AAF is the Unifying Voice for Advertising. Explore how AAF brings together advertisers, agencies and media to yield creative business solutions. Take advantage of the many resources available to your advertising club as an AAF member. Check out AAF's college chapters and the latest internships, competitions and awards available. Check out how AAF lobbies at all levels of government to protect and promote advertising. Visit The AAF Foundation, our non-profit educational affiliate, and learn how its programs are positively impacting the issue of diversity in the advertising industry. Stay on the cutting edge with AAF's upcoming events, awards programs and conferences.

4. Admedia
Resources include Internetadvertising news and discussion groups. Make contact via email. In advertising the term media refers to communication vehicles such as newspapers, magazines, radio, television,
http://www.admedia.org/
Advertising Media By Hairong Li, Michigan State University In advertising the term media refers to communication vehicles such as newspapers, magazines, radio, television, billboards, direct mail, and the Internet. Advertisers use media to convey commercial messages to their target audiences, and the media depend to different degrees on advertising revenues to cover the cost of their operations. In 2001, U.S. advertising expenditure in media was estimated at $233.7 billon, of which television accounted for 22.5 percent, direct mail 19.8 percent, newspapers 19.3 percent, radio 7.7 percent, yellow pages 5.8 percent, magazines 4.7 percent and the Internet 1.8 percent, with other media accounting for the remainder. The media are usually classified into either mass or niche media. Newspapers, magazines, television and radio are considered mass media because they deliver messages to a widespread, anonymous audience. There were 1,483 daily U.S. newspapers in 2000, with total circulation of 47.2 million on weekdays and 59.9 million on Sundays. In September 2001, the five largest U.S. newspapers were USA Today, The Wall Street Journal, The New York Times, the Los Angeles Times, and The Washington Post. There were 3,188 consumer and farm magazines, with paid circulation of 399 million. In the beginning of 2000, there were 1,248 commercial television stations and 10,220 commercial radio stations in the U.S. The wide coverage of the mass media makes them ideal vehicles for advertisers who need to reach a large audience.

5. Advertising Age
A definitive general collection of news and analysis regarding goingson in the world of advertising.Category Business Marketing and advertising advertising Resources......QwikFIND TM, About QwikFIND, Search, Advanced Search.
http://www.adage.com/
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Bob Garfield's Ad Review
AOL SLEEPS WITH SHARON STONE

Can Sex Kitten Commercials Boost Broadband Sales? Also Stops Study That Found Campaign Wasn't Working 'They Systematically Decimated My Brand,' He Alleges 'CATFIGHT' WINS AWNY 'GRAND UGLY' AD AWARD Honored as Year's Worst Portrayal of Women in a TV Commercial An AdAge.com Special Report from Cairo WAR SPARKS GROWING BOYCOTTS OF U.S. PRODUCTS Marketers Meet in Cairo to Plot Brand-Protection Strategies GRUESOME FRENCH ADS DEPICT DEAD JOURNALISTS Campaign Champions Press Freedom; May Run in U.S. PEOPLE WHO LOOK LIKE THEIR POKEMON And Other Current TV Commercials of Note PR INDUSTRY HIT HARD BY WAR March 31, 2003 Go to Article NEW YORK (AdAge.com) Following a disastrous 2002 for the public relations industry, the war in Iraq now threatens to blight 2003. The most immediate problem for PR agencies is the shrinking news hole a vital element of campaigns now that it appears the war will go on for longer than some expected. See All Recent News News You Can Use In DataCenter Agency Preview Click Here: 2003 Full Year Ad Age Group Events Calender Breaking News April 02, 2003

6. Welcome To EMC
A fullservice marketing and advertising firm located in the greater Vancouver area, specializing in print communications and new media.
http://www.emcmarketing.com/

7. Interactive News
Other Content Sites March 04, 2003 Go to Article NEW YORK (AdAge.com) Internetsearch engine Google today said it's getting into the advertising business by,
http://www.adage.com/section.cms?sectionId=7

8. Data Center
Regularly updated data concerning the largest, multinational advertising firms and programs.
http://adage.com/dataplace/
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Data Center The Ad Age DataCenter provides exclusive advertising and marketing industry data compiled by the Ad Age Research Department. This constantly updated collection includes more than 600 separate charts arranged in the four major categories below. If you need additional data or have a customized research question, please call our Chicago Information Center at 312-649-5329 or 312-649-5476, or e-mail mmandle@crain.com
Marketers / Advertisers

Featuring 100 Leading National Advertisers with comprehensive ad spending estimates on 100 elite marketers. (Go directly to .pdf download page for the full 77-page Leading National Advertisers Report 2002
Also in this Marketers/Advertisers section: Global Marketers, Top Megabrands, Global Marketers and more. Media The U.S.’ largest media companies, magazines and newspapers. Includes circulation, linage and ad revenue rankings. Agencies Salary Surveys Ad Age's annual survey of the specific salaries and reimbursement trends throughout advertising, marketing and media. See the chart of this year's

9. Advertising Age
Publication dedicated to the advertising and marketing industries, with special reports on trends and issues, and details of events.
http://adage.com/
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News

Interactive News

Media News
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Agency Preview

Bob Garfield's Ad Review
AOL SLEEPS WITH SHARON STONE

Can Sex Kitten Commercials Boost Broadband Sales? Also Stops Study That Found Campaign Wasn't Working 'They Systematically Decimated My Brand,' He Alleges 'CATFIGHT' WINS AWNY 'GRAND UGLY' AD AWARD Honored as Year's Worst Portrayal of Women in a TV Commercial An AdAge.com Special Report from Cairo WAR SPARKS GROWING BOYCOTTS OF U.S. PRODUCTS Marketers Meet in Cairo to Plot Brand-Protection Strategies GRUESOME FRENCH ADS DEPICT DEAD JOURNALISTS Campaign Champions Press Freedom; May Run in U.S. PEOPLE WHO LOOK LIKE THEIR POKEMON And Other Current TV Commercials of Note PR INDUSTRY HIT HARD BY WAR March 31, 2003 Go to Article NEW YORK (AdAge.com) Following a disastrous 2002 for the public relations industry, the war in Iraq now threatens to blight 2003. The most immediate problem for PR agencies is the shrinking news hole a vital element of campaigns now that it appears the war will go on for longer than some expected. See All Recent News News You Can Use In DataCenter Agency Preview Click Here: 2003 Full Year Ad Age Group Events Calender Breaking News April 02, 2003

10. Welcome To The Legacy Tobacco Documents Library
Digital library of internal tobacco industry documents from the files of top tobacco companies. Over 5 million documents, over 20 million pages, relating to scientific research, manufacturing, marketing, advertising and sales of cigarettes. Searchable and indexed by the University of California at San Francisco.
http://legacy.library.ucsf.edu
Announcements Tell us what you think
TAKE OUR SURVEY
Updated 3/15/2003
The Legacy Tobacco Documents Library is a digital library of internal tobacco industry documents from the files of top tobacco companies and two additional collections from Tobacco Control Archives at the University of California, San Francisco. This library is made possible by the University of California, San Francisco Library , and the American Legacy Foundation Find out more about the library The Legacy Tobacco Documents Library (LTDL) contains more than 6 million documents related to advertising, manufacturing, marketing, sales, and scientific research of tobacco products. Visitors can search, view, and download these documents from this website. The LTDL includes documents posted on tobacco industry websites as of July 1999 in accordance with the Master Settlement Agreement , additional documents added to those sites since that date, and the Mangini and document collections from the Tobacco Control Archives maintained by the University of California, San Francisco. New documents are added periodically as they are collected from industry sites. Additions are noted on our

11. Texas Advertising @ The University Of Texas At Austin
A large marketing communications directory, offering advertising, public relations, sales promotion, Category News Media Media Literacy......
http://advertising.utexas.edu/world/
The University of Texas at Austin
Department of Advertising
The Ultimate Marketing Communications Directory
Account Planning
Ads

Advertisers

Advertising Agencies
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Search the World Wide Web

Search WWW Search advertising.utexas.edu
Awards and Recognition for this site

(c) 1997, 1998, 1999, 2000, 2001, 2002 Jef I. Richards The University of Texas at Austin
College of Communication

Contact Us
Site Map ... Center for Interactive Advertising Updated April 2003

12. Traffic Alliance Advertising Exchange Network
Exchange banners, text ads and popups with affiliate program.
http://www.trafficalliance.com/

Home
Login Services Register ... FAQs Banner Options: GIF, JPG, Java, Flash and HTML banners in six ad sizes... More
Traffic Alliance Advertising Network provides
an effective collection of target advertising solutions for results focused online advertising management. All ad exchange options are free and ad campaign rates are always competitive. Streaming Text Ads: Attractive ticker-style text-only custom formatted text advertising... More Traffic Alliance Members benefit from complete advertising control for custom targeting of internet ads, real-time detailed reports for analyzing and adjusting advertising campaigns, and free unlimited ad exposures.
Floating Banner Ads: Ad window includes graphic and optional text encouraging viewer interaction... More Our results focused services provide real-time detailed statistical reports formatted in easy to comprehend charts and graphs. Historical ad campaign data is included for fine-tuning and focusing your ads where results are proven. Pop Under Advertising: Full page views of your web site in a single pop under style browser window... More Advertising Control options include actively using just one or all of our advertising services. Ads may be targeted in multiple categories, geographical locations including over 200 countries, US state, time of day, and more.

13. ChristianAdvertising.com - Christian Internet Advertising Specialists
Christian Internet advertising, marketing promotion using clickthroughs, banners, newsletters opt-in mailing lists.
http://www.christianadvertising.com/
ChristianAdvertising .com
Christian Internet Advertising Specialists
Our company Our Christian web sites offer quality content and services. They include CrossDaily.com , which contains All In One Christian Index and Awesome Christian Sites , as well as the ChristianClick Network. Our programs will effectively promote your site and are tailored made to fit almost any budget. Our sites target an active Christian audience Our programs have received many great recommendations from satisfied clients. Read how our effective our programs have been for many different Christian web-sites. Our Frequently Ask Questions (FAQs) will answer most of your advertising questions. Find answers to questions like:

14. Texas Advertising @ The University Of Texas At Austin

http://advertising.utexas.edu/research/terms/
The University of Texas at Austin
Department of Advertising
QUICK INDEX A B C D ... Z
A
AAA
American Academy of Advertising. An association of educators, students, and former educators in advertising.
AAAA
American Association of Advertising Agencies. An association whose members are ad agencies.
ANA
Association of National Advertisers. An association whose members are advertisers, i.e., companies that advertise their products or services.
Accordian insert
An ad inserted in a magazine, folded with an accordian-style fold.
Accumulation
An audience-counting method, where each person exposed to a specific vehicle is counted once within a certain time period.
Acetate
Transparent plastic sheet frequently used for overlays in ad layouts.
Ad copy
The printed text or spoken words in an advertisement.
Adjacencies
Time periods immediately before and after a television program, normally used as a commercial break between programs.
Adnorm
A measure of readership averages for print publications over a two-year period, used as a baseline for comparing specific ads to an average.
Advance premium
A premium provided to a consumer, on the condition of some later purchase.

15. Welcome To The Advertising Dentist
Dental practice advertising on radio and in print. Video seminars and monthly dental marketing newsletters.
http://www.advertisingdentist.com/
The Advertising Dentist is not only the name of
Dr. Kammer's newsletter but his business as well. He runs a dental advertising firm in Madison, Wisconsin that provides services to dental practices all over the world. Our services include email marketing, fax broadcasting, voice broadcasting, logo design, newsletter subscriptions, "Teeth on TV" videos, "Slam Dunk in Dental Advertising Videos," "Radio Success Packages," Advertising and Marketing consultations , Sleep Dentistry information and we seem to be adding more to this list every day.
Browse our site if there is anything that you cannot find do not hesitate to contact us at our offices.
Want to see the worst ad of the past year?
click here!

16. Interactive Advertising Bureau
Global nonprofit group open to companies actively engaged in the sale of interactive advertising and Category Computers Internet Web Design and Development Associations...... research data covering every aspect of the online atwork audience, from market sizeand demographics to usage patterns and engagement with online advertising.
http://www.iab.net/
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click here

Forbes.com and GartnerG2, in conjunction with Survey.com, conducted an online research study to examine topics related to C-level and other senior executive lifestyles.
A definitive review and analysis of research data covering every aspect of the online at-work audience, from market size and demographics to usage patterns and engagement with online advertising.
Search:
Wednesday, March 26, 2003
IAB Adds Fifteen New Members

Tuesday, March 11, 2003
Interactive Advertising Bureau (IAB) Develops Associate Member Board

Monday, February 10, 2003
New Cross Media Optimization Studies (XMOS) From Kimberly-Clark And Colgate-Palmolive Latest to Highlight Online Advertising's Vital Role in the Media Mix
Friday, December 20, 2002 IAB-Led Industry Initiatives Dominated the Agenda for 2002, Set the Stage for 2003 Thursday, December 19, 2002 Internet Ad Revenue at $1.47 Billion According To IAB/PwC Estimate for Q3 2002 Tuesday, December 17, 2002 IAB Email Committee Issues Guidelines for Obtaining and Using Email Lists Thursday, December 12, 2002

17. Fairway Outdoor Advertising
Employs the most creative and upto-date technologies to provide customers with the most attractive and effective outdoor advertising available.
http://fairwayoutdoor.com
Outdoor Works
Outdoor is the most universal of all advertising media, exposed to virtually everyone who goes out of the house to work, shop or play.
[Read More]

PALM SPRINGS, CA

TARA GATES

Sales Manager GEORGIA-ALABAMA
MARSHALL HENDERSON

Sales Manager TWIN CITIES, MN
JEFF BROWN

General Manager PIEDMONT TRIAD,NC
EDDIE JONES
Sales Manager TRIANGLE EAST, NC CHRIS BEST Sales Manager-Raleigh/Durham MIKE RUSSELL Market Manager-Wilmington THE GSA, SC ERSKINE THOMASON Sales Manager Fairway Outdoor Advertising New 2003 Media Kit Download a viewable and printable Acrobat PDF file of our new 2003 Media Kit [Read More] Fairway Outdoor Advertising has purchased the Alabama, Georgia and South Carolina assets of Williamson Outdoor Advertising , Athens, Ga. The newly acquired properties consist of advertising displays in 28 counties throughout the three states... [Read More] Fairway Outdoor Advertising is a division of Morris Communications Company.

18. Free-Banners.com - Drive Insane Traffice To Your Website
21 ratio. Banner size 468x60. Exchange attaches their ad.Category Computers Internet Banner Exchanges...... exchange networks, giving you extensive exposure and earns you cash, providingdetailed customization capabilities to maximize your advertising efficiency!
http://www.free-banners.com/
Members Login Email Password Forgot your password?
Free-Banners is a fantastic new way to get more exposure for your web site while earning you CASH! Just think - when you become a member you can get your banner ad exchanged on over 150,000 other members sites.
Even better - the more popular your own site gets, the more free traffic, advertising and exposures you'll get!
To see for yourself just how cool Free-Banners is, join up now - it's Free!
Find out how Free Banners can help you advertise and promote your site on thousands of web sites all around the world for free utilizing our award winning banner exchange engine and free web tools!
Also, find out how you can Increase Your Site's Traffic by 10,000% and Earn CASH at the same time!

19. CreatAbiliTOYS! - The Museum Of Advertising Icons
The Museum of advertising Icons. Over 600 advertising 3d icons. Ad campaigns of today and yesteryear. Great site for collectors.
http://www.adtoymuseum.com/
You're about to embark on a cyber tour of the CreatAbiliTOYS! Museum of Advertising Icons. This world renowned American
Association of Museums Member actually resides in the offices
of CreatAbility, the award-winning advertising, PR and interactive agency located in sunny Miami, FL. The tour starts in one click.

20. BTZ Internet Services
business directories, we can offer local, national, and global advertising. We offer everything that your business
http://www.btzinternetservices.com/

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