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14. 7/20/2001 INTERTEC PUBLISHING BECOMES PRIMEDIA BUSINESS MAGAZINES & MEDIA July 20, 2001 New York - PRIMEDIA Inc. (NYSE PRM), the leading targeted mediacompany, today announced the creation of Primedia business magazines Media http://www.primedia.com/html2/news/pressRelease_96.html

Search Archive INTERTEC PUBLISHING BECOMES PRIMEDIA BUSINESS Hundreds of Trade Publications, Web Sites and Events Create New Business Media Powerhouse July 20, 2001 - New York Assimilating the print, online and event units into one group underscores Primedia's ongoing integration efforts across all of its media properties. The newly formed group gives advertisers access to 4.6 million business readers across 19 industry sectors through 100 leading trade publications, 130+ targeted business-to-business websites, 450 directories and books, and a list rental business. www.primediabusiness.com "This is a logical step for us, because it is what our advertisers want," said David Ferm, president and CEO of Primedia's Business-to-Business Group. "Clients want to work with media companies that can offer a variety of solutions with a minimum of complication. They want us to be integrated, streamlined and organized in a way that helps them become more efficient. Our entire focus this year has been to understand their needs and organize our company so that our solutions, solve their problems better than any other company in the B2B space." "Our new name better defines who we are and what we offer the marketplace," said Andrews. "The name references our single biggest business - magazines - and our other targeted ways of connecting sellers with qualified buyers - media. We offer a complete spectrum of rich, media-driven vehicles including magazines, events, Web sites, books and directories. Our new name creates a powerful brand platform for our premier product portfolio."

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